Public Relations Journal

Articles from Vol. 45, No. 2, February

Demonstrating Leadership through Public Service
Demonstrating Leadership through Public Service Want to be on an equal footing with top management? Then you must do as top managers do and become corporate spokespeople in the true sense of the word. How do you do that? A key way is to take on...
Finding a Fax to Suit Your Needs
FINDING A FAX TO SUIT YOUR NEEDS People who read fax advertisements know that fax prices are dropping rapidly--so rapidly, in fact, that machines may not fit exactly in the price categories described below. However, fax features probably will continue...
Helping CEOs Stay in Control
Helping CEOs stay in control I am concerned about the possible loss of control, by chief executives, of their companies. Now, you may quickly ask, "what's new about that?" Well, I am not referring to physical takeovers or any of the corrosive...
Media Relations: A Critical Juncture
Media relations: a critical juncture The argument about whether or not organizations can achieve a peaceful and productive co-existence with media has been going on for years. What is seldom understood, let alone accepted, is that the media are perfectly...
Publicizing the 'Impossible.'
Publicizing the "Impossible" Try to list the toughest publicity jobs you might encounter: the dull, already well-publicized topics; those that occur prior to new developments you can't yet mention; those inconsequential for your target media, too...
Stemming Turnover in Public Relations Firms
STEMMING TURNOVER IN PUBLIC RELATIONS FIRMS STAFF turnover is a fact of life. People change; so do companies. Some degree of turnover will be with us always--and can even be a positive force in a company. But few sectors in any industry in our...
There Yugo. Again
There Yugo . . . again Can a lemon become an orange, and if so, will people buy it? Consider the Yugo. In August 1985, the average price of a new car was about $11,000. Enter the Yugo GV (Great Value), with a base retail price of $3,990. When...
The Speakes Case: Where the Field Went Wrong
The Speakes case: where the field went wrong Public relations practitioners not only played into the hands of the media in their responses to the ethical issues raised by the Larry Speakes quote-fabrication incid--they actually missed a chance to...
Unions: Polishing a Tarnished Image
UNIONS Polishing a tarnished image Less than a decade ago, President Ronald Reagan, himself a former Screen Actors Guild union leader, fired 11,500 striking air traffic controllers. Public sympathy rallied around management--in this case Reagan and...
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