Public Relations Journal

Articles from Vol. 45, No. 5, May

Firms a la Carte
Firms a la carte A decade ago, business relationships between public relations firms and their corporate clients were in an era of carte blanche. The familiar pattern was for a company to employ one firm, usually on a continuing retainer, to handle...
Providing Effective Public Relations Counsel
Providing effective public relations counsel SIMPLY by dealing with issues and details every day, public relations professionals become a rich repository of valuable insight into companies, industries, organizations and the dynamics of countless situations....
Sins of Omission Hurt CEO Ethics Rating
Sins of omission hurt CEO ethics rating I think that any discussion of specific tactics in troubling instances such as the Drexel/Milken and KKR/RJR matters bypasses the central question of how businessmen allow themselves to get into positions in which...
Wall Street: Beyond Cynicism
Wall Street: beyond cynicism With a subject like ethics, one man's opinion is generally regarded as no better than another's. Given this, I think my most useful approach might be to tell you some of the things I know about what goes on on Wall Street--and...
Women Practitioners: How Far, How Fast?
Women Practitioners: How Far, How Fast? In 1978, Business Week identified a trend toward organizations filling public relations jobs with women to help them meet affirmative action requirements--in the process coining the unsettling term "Velvet Ghetto"...
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