Public Relations Journal

Articles from Vol. 45, No. 7, July

Beyond Employee Publications: Making the Personal Connection
Beyond Employee Publications Employee publications have been an essential communications tool since at least the late 800s, when Dayton, Ohio-based NCR introduced The NCR Factory News. Today, more employee newsletters, magazines and reports exist...
Cause-Related Marketing: Big Risks, Big Potential
Cause-related marketing: big risks, big potential In a decided departure from sports-oriented and more traditional charitable sponsorships, large companies such as Reebok, Pepsi-Cola and Johnson & Johnson are spending millions of dollars to support...
CEO Image Building: "Political Techniques Still Underutilized"
CEO image building: "political techniques still underutilized" Despite the success of politicians such as former President Reagan in building strong public images, U.S. corporations still haven't fully embraced political public relations methods as a...
Employee Annual Reports: Thriving Amidst Corporate Change
EMPLOYEE ANNUAL REPORTS Employee annual reports began to emerge as a trend earlier in this decade--one of many responses to the massive restructuring of corporate America. Since then, as reorganizations and mergers and acquisitions have continued,...
Law, Ethics, and Public Relations Writers
Law, ethics and public relations writers FREELANCE writing is an integral part of the public relations professional's job. Savvy practitioners are well aware of the visibility and credibility-enhancing value of bylined feature stories placed on a...
NJ, NY Mobilize to Counter Beach Pollution Fears
NJ, NY mobilize to counter beach pollution fears After two seasons marred by widespread beach pollution, tourism officials in the states of New Jersey and New York are hoping that improved media relations and a promotional blitz will help counter public...
Starting a Newsletter
Starting a newsletter NEWSLETTERS can be an effective, targeted communication tool for almost any organization. They are immediate, highly informative, versatile and relatively simple to produce. Most important, they provide a routine channel of...
Using Computers to Increase Productivity
Using computers to increase productivity Executives and managers of public relations firms are beginning to wonder whether their computers have really helped public relations productivity. They have seen too many cases, including their own, in which...
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