Public Relations Journal

Articles from Vol. 46, No. 11, November

Bank of America Rebuilt Employee Morale by Giving 500,000 Shares of Stock
Bank of America rebuilt employee morale by giving 500,000 shares of stock In an award-winning campaign, Bank of America rebuilt employee morale by giving its staff around the world more than 500,000 shares of stock in February 1989. The San Francisco...
Bridging the Gap between Employees and Management
Bridging the Gap Between Employees and Management Cooperating to Achieve Corporate Goals Innovative communications programs at leading companies encourage employees around the world to cooperate to achieve corporate goals. From the experience...
Diverse Service and Industrial Companies Use Innovative Employee Communications
Diverse service and industrial companies use innovative employee communications Examples of innovative employee communications practices abound in both industrial and service companies, many of which have global work forces. Besides using an array...
Evaluating the Impact of Public Relations
Evaluating the impact of public relations In recent years, management has demanded greater accountability from public relations in terms of its contribution to the bottom line. Some firms have responded to the increasing pressure to document the contribution...
GM Division Builds a Classic System to Share Internal Information
GM division builds a classic system to share internal information In 1982, Ron Actis, now group director of communications and public affairs for General Motors' Automotive Components Group, launched a comprehensive employee communications program...
Needed: A New U.S. Perspective on Global Public Relations
NEEDED: A New U.S. Perspective on Global Public Relations Events that take place outside the United States are no longer "foreign" to the public relations industry, or to the interests of our clients. U.S. practitioners must develop a new perspective...
New Technology, Global Market Influence Future of Counseling
New technology, global market influence future of counseling Technological breakthroughs in communications and an emerging global market for public relations present exciting challenges for counselors today. In the past 30 years, public relations...
Reaching out to the TV Generation
Reaching Out to the TV Generation Recognizing TV's power to command attention, companies are increasing their use of video to disseminate a wide array of public relations messages. From employee communications to crisis management to promoting products...
Trivet! Kak U Tebya?
Trivet! Kak u tebya? As global economy heats up, demand for multilingual practitioners grows It's 2:15 a.m. in Manhattan. Michael Adams wraps up a meeting with his 12-member Young & Rubicam/Sovero staff, and heads for the telephone. He punches...
Vocal Response Needed to Block Service Taxes
Vocal response needed to block service taxes If you're a public relations practitioner working in a state with a weak economy, your business may soon be slapped with a professional service tax. These taxes are being explored by state legislators groping...
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