Public Relations Journal

Articles from Vol. 47, No. 3, March

Avoid Truthful, but Incomplete Press Releases
Avoid truthful, but incomplete press releases In these recessionary times, public relations practitioners may be tempted to shout only the good news and whisper or ignore the bad. However, a recent federal court decision, Cytryn v. Cook, [No. C 89-20801-RFP...
Combating Speech Anxiety
Combating speech anxiety If you experience stage fright before speaking in public, you are not alone. Studies show that many people fear public speaking. Whether you call it stage fright or "speech anxiety," as many professional speakers do, it...
Despite War Fears, CLIA Embarks on Month-Long Promotion
Despite war fears, CLIA embarks on month-long promotion When the Persian Gulf War broke out, the 35 members of the Cruise Lines International Association (CLIA), headquartered in New York City, were faced with a dilemma. The largest promotion ever...
Goodwill Games Welcoming Ceremony Put Glasnost into Action
Goodwill Games Welcoming Ceremony Put Glasnost Into Action Literally a cast of thousands performed last July in the Welcoming Ceremony for the Goodwill Games in Husky Stadium in Seattle, Washington. The event, telecast to one billion people in 75...
Integrated Marketing Repositions Toronto Hotel; Occupancy Soars
Integrated Marketing Repositions Toronto Hotel; Occupancy Soars In mid-1988, Toronto's Delta Chelsea Inn launched an $80-million renovation program, the largest hotel building project in Canada in 18 years. To reposition the renovated hotel as offering...
Military PIOs Direct 'Theater' of War
Military PIOs direct "theater" of war They can set up shop anywhere in the desert. They're armed with suitcase-sized "contingency kits" containing pencils and paper, laptop computers, modems, video cameras and portable desks -- kits that can be transformed...
Preparing for Domestic Terrorism
Preparing for domestic terrorism The 1991 Persian Gulf War has brought the issue of domestic terrorism to the forefront of public consciousness. Yet, it is not a new concern. As terrorism and fear of such incidents spread both domestically and internationally,...
U.S Travel & Tourism Today: Vacationers Staying Closer to Home; Industry Combats 'Bunker Mentality'
U.S. Travel & Tourism Today Postcards from public relations professionals involved in U.S. travel and tourism today give mixed impressions. "Bunker mentality" and fear of terrorism, brought to the fore by the Persian Gulf War, have undermined...
War Diary of a Jerusalem Counselor: A Day-to-Day Account of Battlefront Public Relations
War diary of a Jerusalem counselor This is a different kind of war. As battle-ready commanders on Israel's borders sit passively, Iraqi Scud missiles streak over their heads toward their wives and children. The rear has become the front. The media...
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