Public Relations Journal

Articles from Vol. 48, No. 10, October

Applying Integrated Marketing to Brand Positioning
Three recent campaigns show the synergistic impact of an integrated approach to brand positioning. The secret to success lies in working as a team, without bias toward one discipline or another. Integrated marketing and New Year's resolutions have a...
Corporate Advertising Review: Spending Sags in 1991
For the first time since the mid-1980s, corporate advertising spending in the United States took a giant dip in 1991. Corporations and associations, which collectively spent $2.83 billion on advertising in 1990, spent $335 million less last year, an...
Freak Explosion Jolts Baie Des Ha! Ha!
Within minutes of a freak ship explosion in La Baie, Quebec, Alcan Smelters & Chemicals found itself in the midst of a crisis that threatened to undermine public confidence in how the company managed its port facilities. News reports speculated on...
How Public Relations Professionals Help CEOs Make the Right Moves
Within the public relations profession, the ability to influence strategic planning varies widely. Some practitioners get involved in developing game plans at the highest corporate level, while others simply implement communications moves once a strategy...
Pooling Resources Builds Public/private Partnerships
Partnerships with the corporate world are helping many public sector and non-profit programs survive tightening budgets and declining contributions. Although cautious, growing numbers of non-profit organizations and government agencies are exploring...
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