Public Relations Journal

Articles from Vol. 48, No. 12, December

Employers Benefit from the Freelancer Boom
Today, a growing number of public relations professionals are finding success away from corporate and firm life as freelancers and contract professionals. They choose to operate independently, serving a variety of clients and taking advantage of the...
PRSA Conference Reports: America at the Crossroads
Public relations professionals are confronting a world full of changes in the political, social and economic arenas. The challenges and opportunities these changes present for practitioners were explored Oct. 25-28 at the PRSA National Conference in...
Victory Together Coalition Plays Major Role in Arizona Vote Establishing Statewide King Holiday
On Nov 3, Arizona voters overwhelmingly supported a statewide paid holiday honoring Martin Luther King Jr., thus ending a five-year controversy. Public relations professionals under PRSA's leadership were actively involved in a campaign to pass the referendum...
VNRs: In the News
The video news release industry found itself under the media microscope in 1992. But the adversity seems to have brought the industry together and made it stronger. Video news releases made big news in 1992. It's been 10 months since TV Guide's "Fake...
Working Lean and Mean: Savvy Leadership Key to Success in Tough Economy
Successful small firms focus on business management along with client service. Strategic planning, human resource development and providing maximum value to clients are all key to doing well. After just four years in business, Kalman Communications...
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