Public Relations Journal

Articles from Vol. 49, No. 10, October

A Firm Diversity Hiring Action Plan
Yale's Hazel Carby poses a provocative discussion point: Has the American experience of the last two decades taught South Africa the lesson that "some of the most important aspects of an apartheid system can be retained without having to maintain rigid...
A Full Plate: Consumer Concerns Challenge Food and Beverage Practitioners
People have to eat and drink to live. But what and how much? Practitioners must convey a credible, balanced perspective while addressing a spread of health and safety issues facing the industry. Product tampering, such as the recent rash of hoaxes involving...
Attacking the Enemy
Brian Connolly doesn't want to tell people how great his clients are. He wants to tell them how bad his clients' competitors are. With his 10-month-old firm, Clast Ltd., Connolly is rejecting the typical public relations stance--that a company talks...
Avoiding the Hook
Watch for it in our June issue: "Flying Pigs Favor New Wing Design" proclaimed the editors in their May issue. But alas, no such article appears. What happened? The story was pulled at the 11th hour by the very company that authorized their public relations...
Does Public Relations Affect the Bottom Line? Study Shows CEOs Think So
Measuring the bottom-line impact of public relations is a mystery to this sampling of CEOs, although they readily acknowledge its importance. CEOs frequently confuse public relations with marketing, and few include a public relations strategist in top...
Drug Makers Prescribe Cure for Ailing Reputation
When President Clinton accused the pharmaceutical industry in February of charging "shocking" prices for their drugs, the media bashing that followed forced drug makers to acknowledge that their image was far from healthy. Now, drug makers are fighting...
Pharmaceutical Giants Tell Their Story
At the height of the media bashing over the high cost of prescription drugs, one pharmaceutical company went directly to the people to see what they thought. What they found out made them ill. "The numbers were grim," recalled Jack Domeischel, vice president...
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