Public Relations Journal

Articles from Vol. 49, No. 12, December

A Beginner's Guide to VNRs
Reasons to do a VNR 1 A VNR seen in the context of a TV newscast offers credibility not afforded by commercials. 2 A 90-second VNR shapes your message and tells your story. 3 A VNR can get your company name, logo, product or spokesperson in the news....
Candor Helps Boeing Handle Massive Layoffs
This year, Boeing, the largest producer of commercial aircraft and one of the world's leading aerospace companies, announced the elimination of 28,000 jobs over an 18-month period. Boeing started the year with a work force of just over 143,000, about...
Empowered Employees Fuel Successful Merger
The Kansas Power and Light Company and Kansas Gas and Electric Company successfully integrated during 1992 and became the new corporate entity, Western Resources, Inc. In an earlier merger, Kansas Power's management attempted to integrate the two companies...
Giving Employees Bad News: How to Minimize the Damage
The headlines of newspapers nationwide are ablaze with stories about wage freezes, mergers, plant closings and scandal in Corporate America. It's no wonder employees of these companies harbor anxieties about their job security and the future of their...
Oil Spills Show Lessons Still Not Learned
On Dec. 3, 1992, the Greek tanker Aegean Sea crashed onto rocks at the harbor entrance of La Coruna, a fishing town in Galicia, on the northwestern coast of Spain. Hercules Tower, the only bimillennial Roman beacon in the world, was engulfed in thick...
Terror in the Towers: A Media Relations Pro Tells His Story
Imagine the crisis communications nightmare after the World Trade Center bombing--the worst terrorist act in American history. Six people killed and a 1,000 more injured. Forty thousand people streaming out of the building ... faces covered with soot...
Terrorism: The Ultimate Crisis
Experts offer tips on how to deal with the unthinkable The terrorist attack on the World Trade Center earlier this year might very well have created a new crisis communications specialty: terrorism communications. In a matter of seconds, the bombing...
Violence against Tourists Forces Miami to Address Safety Issues
Many public relations practitioners probably don't envy the city of Miami right now. In the wake of eight tourist murders during 1993 (in addition to one in Orlando and one in Tallahassee), the city has its hands full trying to convince travelers--who...
VNRs: Who's Watching? How Do You Know?
To take the guesswork out of determining if, when and where a video news release (VNR) aired, VNR producers and distributors are increasingly using electronic tracking systems. These hi-tech systems automatically monitor who's watching the growing number...
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