Public Relations Journal

Articles from Vol. 50, No. 3, March

Core Programs Drive International Drug Marketing
The dynamics of the international pharmaceutical industry have changed dramatically in the past 20 years. In earlier times, the largest drug manufacturers were mostly U.S.-based. Their inroads into other countries often did incorporate the needs of the...
Failure to Find Single Voice Plagues Insurance Industry
What do you have when the president of the United States, not to mention the first lady, singles you out as the bad guy? You have a big public relations problem. "Clearly the insurance industry has been the focus of the administration's ire, and too...
Finding a New Marketing Rx for Pharmaceuticals
Changes in purchasing patterns and pricing practices are influencing how new drugs are marketed. Recent attacks by the Clinton administration, centered on the high cost of drugs, have put the industry on alert. Meanwhile, a boom in generic and over-the-counter...
Hurricane Sends Communication Back to Basics
Even as adults, people often exhibit the "center of the world" syndrome of children, where "bad things happen to other people but never to me." Such was the case as I watched on TV the devastation wreaked by Hurricane Andrew in August 1992. My heart...
Pharmaceutical Makers Step Up Educational Efforts to Win Support
Last year at this time, it seemed things just couldn't get any worse for the pharmaceutical industry--but they did. Attacks by Congress and the Clinton administration about the industry's pricing policies intensified throughout 1993, as the industry...
Quake Tests Hospital Communications on All Fronts
Hundreds of injured people flocking to the emergency room...water gushing from a broken sprinkler system...a nine-hour power outage...These were just some of the crises facing Cedars-Sinai Medical Center after a 6.8 magnitude earthquake rocked Los Angeles...
Reform Moves Fuel Advocacy Fever
In the months since President Bill Clinton proclaimed health care a centerpiece of his administration, Americans have struggled to decipher the facts, figures and long-term repercussions--often desperately looking to the public relations industry to...
Safety Concerns World Travel Market, B-M Survey Shows
Travelers in the United States and the United Kingdom are now making safety a key factor in their selection of a destination, according to new surveys from Burson-Marsteller. The surveys also revealed that concerns about safety have grown sharply over...
Taking the Pulse of Health Care Reform
True or false? We have a health care crisis. We can provide health care to all without raising taxes. We will still have choice with health reform. We will have major health reform legislation passed in 1994. If you answered true to all of the above,...
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