Public Relations Journal

Articles from Vol. 45, No. 12, December

Country's Economic Future: Two Starkly Different Views Offered
Country's economic future: Two starkly different views offered Strikingly different views of the U.S. economic picture were presented by two of the main speakers at PRSA's National Conference. One speaker, Clyde V. Prestowitz, senior associate at...
Effectively Using Executive Recruiters
Effectively using executive recruiters Let's face it, no one likes to spend money to hire an executive recruiter. In our ideal world, job candidates call us. Skilled public relations practitioners want to work for our company. Resumes come in daily....
Health Care: Critical Conditions
HEALTH CARE CRITICAL CONDITIONS These comments from senior public relations practitioners in the health care industry indicate that today there's only one thing that's a certainty in their field: change. As the industry is transformed at an incredibly...
The Tease That Backfired
The tease that backfired In the high tech public relations business, a very thin line runs between tactical brilliance and tactless buffoonery. Actions as simple as omitting three little words can mean the difference between launching a client into...
VNR Update: Fact versus Fiction
VNR Update Facts versus Fiction Ask video news relase distributors and producers what issues are affecting their businesses and their clients, and you may be surprised at the frankness of their replies. PRJ did just that recently, in the course of...
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