Public Relations Journal

Articles from Vol. 47, No. 1, January

Empowering Employees: Everyone Wins
Empowering employees: everyone wins Can an employee-run volunteer program meet corporate, community and employee needs, and contribute to the bottom line too? At Adolph Coors Brewing Co., the answer is an emphatic yes. "A corporate volunteer program...
Forecast 1991: Finding Ways to Do More for Less Challenges Professionals This Year
FORECAST 1991 Finding Ways To Do More For Less Challenges Professionals This Year Paying attention to the bottom line, working smarter with fewer resources and finding cost-effective ways to get messages across are shared concerns of public relations...
Helping Entrepreneurs Succeed
Helping entrepreneurs succeed The current recessionary climate in the United States might make it more difficult than ever for entrepreneurs to start up or expand businesses. In a recession, entrepreneurs are under more pressure to get financing and...
Meeting the Challenge of Risk Communication
Meeting the challenge of risk communication On Jan. 2, 1988, a storage tank at an Ashland Oil Inc. terminal located about 20 miles south of Pittsburgh collapsed. Almost four million gallons of diesel fuel poured over the property in a tidal wave....
Roundtable Report: How to Succeed in the New Europe
ROUNDTABLE REPORT: How To Succeed In The New Europe Work with well-connected locals to unlock doors, panelists agree Finding cost-effective ways to operate in the new Europe is a challenge facing many U.S. and multinational corporations. While...
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