Public Relations Journal

Articles from Vol. 47, No. 9, September

Bankers Use Public Relations as Survival Strategy
Bankers are facing some of their toughest challenges since the Great Depression. News about major bank failures and bailouts, the questionable health of the Federal Deposit Insurance Fund, a national recession and the need for banking reform have...
Firms Say Thank You with Business Gifts
People rarely give gifts without expecting something in return. Whether it be reciprocated with respect, goodwill or a simple thank-you, a gift can state what words cannot. Business gifts--which most companies consider a vital part of conducting business--can...
Getting Your Written Message Heard
When a satisfied customer tells friends and acquaintances how great your products and/or services are, you have an immediate "in" with those prospects. The same is true when a publication prints a story about how your (or a client's) customers solved...
Hong Kong: Public Relations Capital of Asia?
We consider Asia/Pacific to be the world's fastest growing commercial region -- and Hong Kong is its center." "The Asian market is perhaps the world's most dynamic for the communications service industry." "Across Asia, public relation is growing...
Magazines, TV Top '90 Media Lists
In 1990, the bid story was not how much money was spent on corporate advertising. The real news was discovering who dug deepest into their pockets and why they did so. A host of new players ranging from giant retailers to health-care providers invested...
Outside Moderators Maximize Focus Group Results
The growth of focus group research is one of the most significant research trends today. Focus groups first became popular among large packaged goods companies. Now, virtually every company, large and small, is doing focus groups today, either as...
Talking Turkey through Integrated Communications
Low Fat! Sodium Free! No Cholesterol! Grocery store aisles today are so clogged with health claims that they resemble the arteries of some consumers. This presents an enigma for those marketing any product and hoping to differentiate it by boasting...
Why Your Company Needs Marketing Public Relations
MPR is distinguished from the broader field of public relations, which fosters two-way communications with all of a company's publics, not just its customers and potential customers. MPR also differs from corporate public relations (CPR), which tends...
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