Public Relations Journal

Articles from Vol. 48, No. 1, January

Building Coalitions to Initiate Change
San Diego had a problem. Southern California Edison (SCE), the Los Angeles utility, had launched a bid to take over San Diego Gas & Electric Co. SCE was well-heeled financially and politically. It appeared to be a "done deal." Yet the community...
CEO Must Weigh Legal and Public Relations Approaches
With growing frequency, people or businesses faced with a crisis find themselves turning to two consultants: lawyers and those engaged in public relations. The potential for a serious problem arises, however, because these two consultants bring different...
Ethical Values Reflect Responsibility to Client, Organization and Self
The ethics of public relations practice tend to be governed by what the practitioner sees as his responsibility to top management, the organization and himself. Balancing the demands of many internal and external publics is also a key ethical challenge....
Forecast 1992: Targeting Bottom Line Will Help Public Relations Thrive in Troubled Economy
The troubled economy and a crisis of confidence in most American institutions translate into an increasingly pressing need for public relations practitioners to prove the bottom-line value of their profession, and their jobs. In this effort, they...
Public Relations Must Pave the Way for Developing Diversified Work Force
Public relations professionals can and should play a pivotal role in helping organizations adjust to work force diversity, according to panelists at PRSA's recent National Conference. In fact, adapting to accommodate workers other than white males...
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