Public Relations Journal

Articles from Vol. 48, No. 4, April

Conducting a Total Quality Communications Audit
By all indications, the Malcolm Baldrige National Quality Award, established in 1987 by an Act of Congress 'to stimulate American companies to improve quality and productivity," is living up to its intended vision. Over the past five years, hundreds...
Managing for Total Quality: Practitioners Must Inspire Employee Involvement
Companies embracing total quality must view it as an overall process, not just a product inspection. Achieving total quality often requires a major shift in corporate culture. Public relations pros can best contribute to this change when they're involved...
Public Television Focuses on the Future
Quality educational programming has resulted in growing support for public television. Stations are building on this foundation by reinforcing messages about value they provide, and examining trends to tailor their services to society's evolving needs....
Speakers Jolt Business with Dose of Reality
Adversity has forced U.S. companies to examine the way they do business. In the process they've unearthed lots of questions but few answers. In search of answers, many companies are booking "expert" speakers to provide the wisdom and guidance to help...
Search by... Author
Show... All Results Primary Sources Peer-reviewed


An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.