Public Relations Journal

Articles from Vol. 49, No. 4, April

Build Consensus to Resolve Disputes
Have you found yourself shaping your company's or client's public relations strategy around a stalemated chess game with warring factions? Have you already lived the nightmare where emotions have erupted into very public protests? Are you expected...
Buyer Survey: The Purchasing Power of Public Relations Practitioners
Public relations practitioners are moving fast into the technologically complex 21st century, purchasing a wider, more sophisticated spectrum of products and services than ever before. A recent PRJ reader survey sheds light on these purchasing trends...
Maximizing the Value of Sponsorships
During an era in which corporate investment in traditional forms of mass communications has stagnated, spending on sponsorships continues to grow at the same dizzying pace as it did during the 1980s. In that decade, the growth in sponsorships spending...
PRSA Blueprint 2000: Progress Report
MESSAGE FROM THE PRESIDENT Working to establish public relations as a strategic management tool The new strategic plan of the Public Relations Society of America (PRSA), named Blueprint 2000, was unveiled this past October at our National Conference...
The Impact of a "Greener" White House
The Spotted Owl crowd has moved into the White House. During the 1992 presidential election, President George Bush attempted to paint his Democratic adversaries as being "way out" by mocking their purported fixation with wildlife and the ozone layer....
What's the Role of Public Relations? Profession Searches for Its Identity
As public relations practitioners look toward the future and the 21st century, there is a drive to redefine the profession as one that is indispensable to senior management. Therefore, it seems appropriate to pause and reflect on the role practitioners...
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