Public Relations Journal

Articles from Vol. 46, No. 4, April

An End to the Yen to List?
An End to the Yen to List? Ask the investor relations director of any U.S.-based public corporation currently implementing an investor relations program in Japan, "Why?" and you'll get the same response Willy Sutton gave as the reason he robbed banks:...
Broadcast Faxing Gaining Popularity
Broadcast faxing gaining popularity As facsimile transmissions become more and more common in the business world, a growing number of "broadcast" or bulk faxing companies are marketing their services to public relations divisions and firms. Investor...
Business Taking Aggressive Approach in Effort to Speed School Reform
Business taking aggressive approach in effort to speed school reform Worried that the present education crisis will get worse before it gets better, American business is stepping up its war on illiteracy and other ills that plague the nation's school...
Deja Vu All over Again
Deja vu all over again I have long been intrigued by the extent to which irony and paradox become, over time, a recurrent theme in the careers of public affairs and public relations professionals. Where, for example, could one find greater irony...
IR: Staying on Top in the '90S
IR: Staying on top in the '90s Investor relations has already been rocked by a number of major events over the last two decades that have radically altered the way we communicate with shareholders. One of the most fundamental changes is the fact...
Large Companies: Making Cooperation a Priority
Large companies: Making cooperation a priority There are numerous advantages to having the two realms of corporate communications - investor relations and other public relations - work well together. Unfortunately, the importance of a unified effort...
Service Taxes: Practitioners Struggling to Fight Back
Service taxes: Practitioners struggling to fight back Washington, D.C. and Connecticut were hit by professional service taxes last July. In February, Massachusetts was holding hearings on taxing professional services and battles were heating up in Kansas...
Smaller Companies: Persuading Top Management
Smaller companies: Persuading top management In larger companies, where there are numerous professionals handling various communications functions and separate investor relations departments, problems between IR and other public relations tend to...
What Michael Didn't Say about Roger
What Michael didn't say about Roger There's nothing wrong per se with attacking General Motors. Maybe the company deserves to be attacked. Criticism, fair or unfair, whether deserved or not, is a price we pay to live in a free society. Michael Moore...
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