Public Relations Journal

Articles from Vol. 48, No. 3, March

'92 IPRA President Tracks Global Public Relations
The practice of public relations in Asia, Australia and North America presents a greater growth opportunity than similar activities in the European Community, James C. Pritchitt said recently. In a January speech, the Australian consultant, who is...
Applying Strategic Management to Public Relations
In my article, "Leaving the newsroom for the boardroom" (May 1991, page 30), I wrote that the CEO is looking to public relations professionals for strategic counsel, not for in-house journalism. Since then, I have had many requests for a definition...
Early Identification Aids Issues Management
In 1977, an issues analyst for Bank of America identified a potential issue described as "holds on deposits." This is a practice in which banks would refuse to credit deposits until checks cleared. However, the issue did not reach the crisis stage...
Issue Life Cycle Has Five Stages
The figure below depicts the issue life cycle. The X axis of the issue life cycle represents duration. Duration is the essential criterion for drawing a distinction between the different stages in which an issue evolves. The Y axis represents the...
Making Your Firm Indispensable: Following Excellent Procedures Key to Providing Overall Value
Following Excellent Procedures Key To Providing Overall Value Public relations professionals often get a little weak in the knees during recessionary times, as corporations look for budget to trim and fat to cut. Talk often turns to how to provide...
Maximizing Business Opportunities: Ability to Be Flexible, Manage Well and Keep High Profile Helps Firms Weather Economic Buffets
Ability To Be Flexible, Mangage Well And Keep High Profile Helps Firms Weather Economic Buffets The national recession and the consequent fallout for business is no longer news for people in Denver, Houston, Dallas and Oklahoma City. When the...
Motivating Your Staff; Managers Strive to Keep Morale and Productivity High amid Economic Pressure
Managers Strive To Keep Morale And Productivity High Amid Economic Pressure The age-old axiom that in tight economic times public relations firm staff are "last to know, first to go" may not be holding true in the current recession. While some...
Public Relations Can Facilitate Debate on U.S. Health Care
What decisions about health care cost, access and quality should be made and who should make them? That's the subject of ongoing debate in the United States on national, state and local levels. At a recent symposium, health care practitioners examined...
Silent Too Long, the Pharmaceutical Industry Speaks Out
It's almost impossible to pick up a newspaper or magazine today without coming across an article analyzing the causes of the country's current health care crisis. The high price of drugs and the usually high profit margins of pharmaceutical companies...
Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.