Public Relations Journal

Articles from Vol. 45, No. 3, March

Choosing Fax Suppliers
Choosing fax suppliers Getting the right information to the right place at the right time in the right form can offer a dramatic strategic advantage. Recent innovations have made fax technology one of the best methods to achieve this task. Last...
Hong Kong: 'Brain Drain' Hits Public Relations
Hong Kong: 'Brain drain' hits public relations Vivian Ng, a senior account executive in Hong Kong with Burson-Marsteller, packed her bags in December and took a one-way flight to Canada. Although there was no job waiting for her at the other end,...
Moving Your Photos on the Wires
Moving your photos on the wires Grip-and-grin pictures arrive in the mail everyday," says Ed Hart, feature picture editor at United Press International's New York bureau, referring to the images of two people shaking hands, facing the camera, and...
One Company's Methodical Approach to Public Relations QC
One company's methodical approach to public relations QC UP to this point, the theory and techniques used to improve quality have been applied almost exclusively to the manufacturing process. However, they can also be applied to white-collar processes...
Quality Control: Translating Ideal to Real
QUALITY CONTROL Translating ideal to real Scores of industry tales depict quality slip-ups in basic public relations functions. There's the one about the thrifty account person who sent food editors samples of her client's all-natural, no preservative...
Why Stay Independent?
WHY STAY INDEPENDENT? In 1978, four of the top five public relations firms were independents. So were 39 of the top 50. In every sense, independent firms dominated the profession. In sheer numbers, they still do. They fill the Yellow Pages and...
Working with Editorial Boards
Working with editorial boards To many public relations practitioners, editorial boards represent a "great unknown." Though practitioners often read--and are influenced by--editorials in their area newspapers, they are generally unfamiliar with the...
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