Public Relations Journal

Articles from Vol. 45, No. 8, August

Getting the Most out of Employee Wellness Programs
Getting the most out of employee wellness programs In the early 1980s, corporations paid about $60 billion a year for employee health care. It is estimated that they will pay $350 billion to $400 billion annually by the early 1990s. Research indicates...
Israel Fights the 'The 26-Inch War'
Israel fights "the 26-inch war" "First, Israel was David and the Arabs were Goliath," says Eliyahu Tal, a Tel Aviv-based, volunteer public relations worker for Israel, to whom journalists are referred by the government. "Now, the tables are turned."...
Making the Switch from Investment Banking to IR
Making the switch from investment banking to IR Lured by the challenge and increasing visibility of investor relations--and discouraged by the current unstable job situation on Wall Street--a growing number of financial professionals, including securities...
Maximizing Trade Show Exposure
Maximizing trade show exposure The old image of trade shows as being mainly social events is dead and gone. Today, they are recognized as essential components in a balanced marketing program. They exist to facilitate the purchase and sale of goods...
Minorities 2000: The Shape of Things to Come
MINORITIES 2000 Minorities -- now sometimes known as "people of color" or "AHANA" (an acronym for African-American, Hispanic, Asian and Native American)--are questioning their status in public relations more fervently and overtly than ever before....
Minority Entrepreneurs Challenge the Barriers
Minority entrepreneurs challenge the barriers How are minority entrepreneurs faring? The good news is that they're gaining more visibility and helping companies communicate with more audiences than ever before. The bad news is that minorities who...
Newspaper-Style Annual Report: Innovative Idea Goes Awry
Newspaper-style annual report: innovative idea goes awry After suffering a loss of $19 million and undergoing a major restructuring in 1988, Goldome set out to ensure that shareholders would read about its status by publishing a provocative annual report....
Thinking like a Brand Manager
THINKING LIKE A BRAND MANAGER Consumer marketing has changed dramatically. Only a few years ago, U.S. companies spent the lion's share of their budgets on advertising. Now the two-to-one ratio of advertising-to-sales promotion has been reversed....
Treading Cautiously in the Canadian Market
Treading cautiously in the Canadian market The recent Free Trade Agreement between Canada and the United States has opened up unparalleled opportunities for service providers on both sides of the border. One of the little-known and least-discussed...
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