Public Relations Journal

Articles from Vol. 46, No. 3, March

Client Views: Affiliates vs. Multinationals
Client views: Affiliates vs. Multinationals What do large international companies do when they need public relations help overseas? What do they view as the pros and cons of using major multinational firms, the Shandwick group, or affiliated networks...
Firms Get Tough about Non-Payment
Firms get tough about non-payment Stronger precautions, willingness to sue sends clear message to delinquent clients An increasing number of public relations firms, burned in recent years by clients who refuse to pay their bills, are taking steps...
Firms Starting to Grapple with Child Care Issues
Firms starting to grapple with child care issues Executives weigh costs against future impact on field with high percentage of women Last summer, Julie Laukkanen, then a senior account executive at Cone Communications in Boston, admits she was...
Global Affiliates Challenge the Big Guys
Global Affiliates Challenge the Big Guys Three growing affiliation networks take varied approaches to competing with the large multinationals What happens after firms get together and say, "Let's create a network," is most often fueled by the vision...
Managing the Loyalty in the Creative Services
Managing loyalty in the creative services Creativity is the essence of human initiative and success. Yet, it is also the most difficult human attribute to manage. Public relations and advertising are particularly dependent on the creative output of...
Quake '89: Observations from the Front
Quake '89: observations from the front According to the Times Mirror News Interest Index, more Americans followed the reporting of the October 17, 1989 earthquake that devastated the San Francisco Bay Area than any event since the Challenger spacecraft...
Self-Marketing for Career Success
Self-marketing for career success Aggressive self-marketing is the key to success and survival in today's competitive public relations and marketing communications marketplace. Whether you are a college graduate looking for your first job or a well-placed...
Sequence at Brigham Young First to Be Certified by PRSA
Sequence at Brigham Young first to be certified by PRSA Society leaders say new program will help "professionalize" education in colleges In what some PRSA leaders say is an important step toward "professionalizing" public relations education...
Surviving the Budgeting Game
Surviving the budgeting game If you do an annual marketing budget, you may feel at times that you have to be clairvoyant, especially when you are estimating 12 months of activity for several staff members. But a step-by-step approach will give you...
Taking on the World
TAKING ON THE WORLD Increasingly, there's more than one way to try to have it all Not too long ago, there were very few public relations firms that claimed to be able to service clients from offices in virtually every major market in the United...
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