Public Relations Journal

Articles from Vol. 46, No. 2, February

Earth Day Spawns Corporate "Feeding Frenzy"
Earth Day spawns corporate "feeding frenzy" Recent environmental disasters and heightened public consciousness are turning Earth Day 1990, to take place on April 22, into a "must participate" event for hundreds of corporations across the country. "There's...
FDA Drug Promotion Regulation: More Heat - and More Confusion?
FDA drug promotion regulation: More heat - and more confusion? After eight years of confusion, the U.S. Food and Drug Administration has said that later this year it will at last release guidelines defining what it considers to be "misleading" publicity...
High-Tech Public Relations: An Upstart Matures
HIGH-TECH PUBLIC RELATIONS From Research Triangle Park in North Carolina, to Silicon Valley in Northern California; from the languishing minicomputer scene in the East to the flourishing workstation business in the West; high-tech public relations,...
Intercepting Interlopers
Intercepting interlopers Rubbernecking motorists slow traffic to a crawl as they pass an accident. At a fire, mesmerized crowds impede access of firefighters. Politicians in expensive suits rush to be photographed at the scene of a natural disaster....
Reaching America's Aging Marketplace
Reaching America's aging marketplace What a drag it is getting old ..." The authors of this classic rock music refrain, Mick Jagger and Keith Richards of The Rolling Stones, are rapidly approaching the age of 50. In an industry dominated by teens,...
Strategic Corporate Public Relations: What's the Bottom Line?
STRATEGIC CORPORATE PUBLIC RELATIONS: There are many in our profession who still believe that public affairs and public relations activities are inherently soft and fuzzy, and therefore not quantifiable. Fortunately, they are dwindling in number....
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