Public Relations Journal

Articles from Vol. 46, No. 7, July

Annual Report Copy: Banishing the Boredom
Annual Report Copy Banishing Boredom Disdaining the run-of-the-mill, some companies are writing compelling shareholder letters and other AR copy "We had another fantastic year and, like good health, everybody seems to be taking it for granted....
Closing the Gap: New Approaches to International Media Relations
Closing The Gap New Approaches to International Media Relations With foreign editors clamoring for international news, U.S. corporate practitioners no longer have to--or should--rely on overseas reps for media contact development In February,...
Coping When an Analyst Says, "Sell!" (Securities Analyst)
Coping when an analyst says, "Sell!" IR pros: when the news is bad, don't stonewall -- provide "more" information For investor relations professionals working to optimize the value of a company's stock, the single most frightening word stock analysts...
Getting Exposure Using Radio Promotions
Getting exposure using radio promotions Print is the medium public relations professionals think of most frequently when looking for exposure for their organization or clients. Clients often covet television coverage because of its immediacy, but...
Improving Broadcast News Conferences
Improving broadcast news conferences Take it from a working journalist: Reporters follow the laws of physics. That is, they usually go to the place of least resistance. If you make your news conference difficult to cover, it's not going to get on...
Laptop Computers Take Your Office on the Road
Laptop computers take your office on the road Laptops have become the machine of choice for people who need to work at home or in transit. In fact, today's laptops can serve as your only computer, if you find yourself outside the office more often...
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