Public Relations Journal

Articles from Vol. 47, No. 10, October

Building Better Financial Communications: IR Specialists Cooperate with Others in Corporate Structure
In an era when a company's financial position is often discussed in the popular press, there's a growing need for interdependence between investor relations (IR) and other corporate communications professionals. Traditionally, both have worked on...
FDA to Scrutinize Pharmaceutical VNRs
The Food and Drug Administration (FDA) recently issued a letter to pharmaceutical companies stating that video news releases must be submitted to the agency for review. Some public relations practitioners see the letter as the latest "chilling effect"...
Preparing for Job Separation
Outplacement, a growing phenomenon in today's business world where downsizing is common, has not become accepted in the public relations industry. Practitioners in most Fortune 500 corporations are entitled to it as a function of broader-based company-paid...
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