Public Relations Journal

Articles from Vol. 49, No. 3, March

Communicating the Benefits of Managed Care
As the Clinton administration prepares its health care reform package, the health care industry is abuzz with the term "managed competition"--a concept expected to be the model for a reformed U.S. health care system. Managed competition is a system in...
Drug Marketers Shift Focus to Cost Issues
It's not enough anymore for drug makers to prove to the world that a drug works and is safe. Under intense pressure to contain costs, drug manufacturers today must also prove that a drug is cost-effective. This new trend is called "pharmaco-economics,"...
Firms Find Innovative Ways to Motivate Staff in Lieu of Salary Increases
With clients demanding senior account management, where are all the students with degrees in public relations going to go? Given the financial pressures of recent times, how can staff at all levels be motivated? What are the main ingredients of reward...
Hospital Research Targets "Key Leaders." (Briefings)
Like most American companies, hospitals and their public relations counsel will face unprecedented challenges during the next few years: * Health care reform will result in new policies that will alter how hospitals operate and how health care is...
Large Organizations Adapt to Changing Market Conditions
Driven by economic concerns and a new approach to client service, many large public relations firms have reshaped management structures and moved to shift reporting procedures and shrink layers of bureaucracy. Traditional pyramid structures are crumbling,...
PRJ Roundtable Report: Midsize Firms Take New Shapes to Suit Service, Profit Goals
Adapting to a tight economy, recession and a client switch from retainer to project assignments, midsize firms around the country have developed new management structures. Taking on senior partners, stressing firm strengths, a team approach and revised...
Promoting the Merits of Alternative Medicine
There was a time not too long ago when homeopathy, herbal medicine and touch therapy were considered the domain of the tie-dye and crystal crowd. Regular people, it was believed, went to regular doctors. Now, more and more Americans have begun to see...
Successful Firms Changed Style of Management before Recession
Not all public relations firms suffered during the economic turmoil of recent years. But even those that remained relatively stable, and actually managed to grow, recognized the need to change with the times. In fact, several successful firms changed...
The Public Relations Entrepreneur: Building a Firm vs. Going Solo
During the last year or so, an increasing number of articles have cited ominous facts and figures about the recession and its undeniable effect on the public relations industry. Reports of personnel cutbacks at firms and declining client budgets have...
Use Corporate Positioning to Show Strategic Intent
Increasingly, senior business and communications executives are encountering the subject of corporate positioning. And for good reason. The corporate landscape is being reshaped at an unprecedented pace. As a result, smart decision-makers are recognizing...
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