Public Relations Journal

Articles from Vol. 49, No. 8, August

Changing Times Require Rededication to Service
"Organizations are the way they are because of how people think. Until we change how we think and interact, nothing really changes." The explosive growth of the public relations and public affairs world in the 1980s created and obscured some of the...
Church Distances Its Name from Waco Cult
Of the seven million Seventh-day Adventist Church members worldwide, very few had ever heard of David Koresh or the Branch Davidians until Feb. 28, 1993. Suddenly, in a burst of gunfire, a tiny group whose founders had separated themselves from the Protestant...
Electronic Filing Portends Market Volatility
In 1985, the Securities and Exchange Commission (SEC) launched a bold project to automate annual report, proxy, 10K, 10Q, 13D and other filings from 15,000 public companies. In April 1993, the future finally arrived with the formal opening of the SEC's...
Global Communications Come of Age: Five Case Histories Prove Power of Integrated Messages
U.S.-based companies are taking giant steps in applying integrated communications to achieve a variety of objectives. Recent programs by American Airlines, Bank of America, Federal Express, Gillette, and Nissan illustrate how public relations, marketing...
Pepsi's Big Scare
Syringes in Pepsi cans? The allegations seemed so absurd, some journalists wondered whether the story was worth covering at all. "I had the impression when this first came out that this was something TV did for sweeps week," recalled Don Smith, city...
Prepare for Business-Related Crises
Most companies and their CEOs understand the importance of a communication strategy for what they perceive as crisis situations. However, they often forget or are unaware of the necessity of a strategy in situations which allow for proactive planning....
Radio Days
The radio airwaves are being filled these days with the sweet sounds of public relations messages. Tune your radio in to virtually any station on the AM or FM dial and listen carefully. Chances are you'll hear a client-sponsored "voice" fighting for...
Shareholder Activists Move toward Diplomacy: SEC Rules Changes Shift Dynamics of Corporate Governance
The growing willingness of activists to challenge management is taking new forms. Proactive investor relations can help reduce and resolve conflicts. Tracking shareholder activism is a lot like watching a lava lamp. New forms emerge, then slowly change...
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