Public Relations Journal

Articles from Vol. 50, No. 6, June-July

A Guide to Investor Relations for Emerging Companies
Your company has decided to go public. Your chief executive and chief financial officer have spent weeks in consultation with the company's investment bankers and legal counsel. As a member of the company's initial public offering (IPO) team, you have...
CEO Serves as Chief Communicator of TQM Program
Three CEOs explain how they communicate about total quality programs at all levels of their corporations. Total quality management (TQM) has been tried, with varying degrees of success, by many organizations since it became a management buzzword in...
Competition Changing Mexican Media
A company representative meets with a reporter on a story. After the interview, the spokesperson hands the reporter a white envelope filled with cash. This ensures that the story will run, and that it will be favorably slanted toward the company. Welcome...
Interactive TV Provides Feedback on Political Issues
Live coverage of hearings, committee meetings and debates from the California State Assembly in Sacramento are often paired with 800 telephone numbers to provide feedback on important political issues. The interactive sessions, arranged by Assembly Television...
Morley Safer versus Public Relations
Morley Safer doesn't think much of the public relations industry. And, judging by the sharp words being lobbed during a recent panel discussion, practitioners don't think much of him, either. Responding to one panelist's condemnation of "gotcha" journalism,...
Public Relations in India Growing Exponentially
An influx of foreign investment, privatization of industry and initial public offerings (IPOs) by domestic companies are three factors contributing to a boom in public relations in India. In fact, foreign business travel into India is so heavy that hotel...
Software Spurs Strategic Planning and Creativity
Every public relations professional is stumped sometimes. It may be a department whose work you have handled so long that you're burned out. It may be a challenge that looks so difficult you don't know where to start. When this happens to me, I turn...
Strong Web of Influence Retains Clients
In 10 years as a client retention consultant to the services management industry, I've become certain of one thing: relationships are one of the most important keys to retaining clients and accounts. I realize this statement packs the wallop of saying...
Yes, You Can Create Your Own Job
There are all sorts of reasons why practitioners might dream of striking out on their own. High on the list would certainly be the fear of being "downsized." Job security is fast becoming an illusion in today's economy, and forward-thinking professionals...
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