Public Relations Journal

Articles from Vol. 47, No. 4, April

3P Program Pays off in Cost Savings of $500 Million for 3M
3P Program Pays Off In Cost Savings Of $500 Million For 3M Positive news coverage and public recognition as well as environmental benefits and $500 million in cost savings have resulted from 3M's 16-year-old pollution prevention program. A $150-million...
Big "Green Brother" Is Watching
Big "Green Brother" Is Watching New Directions in Environmental Public Affairs Challenge Business With environmental awareness at an all-time high, companies are adopting proactive strategies that address consumer concerns. Everyone is talking...
Kids Teach Capitalism to Economic Revolutionaries
Kids teach capitalism to economic revolutionaries President Bush's "New World Order" has created many political and economic ironies. Not the least of them is young American entrepreneurs teaching young Moscow Communists the basics of free enterprise....
Making an Internship Work
Making an internship work Most public relations degree programs either require or strongly encourage an internship. With the downturn in the economy and the resultant staffing pressures on many corporate public relations departments and firms, sponsoring...
Plowing New Ground in Environmental Affairs
Plowing new ground in environmental affairs Business and industry executives rightly see the environment as one of their biggest and most problematic issues. U.S. company managers are looking for ways not only to respond to tough green-versus-growth...
Public Relations, Store Tie-Ins Launch "Green" Cosmetics Line
Public Relations, Store Tie-Ins Launch "Green" Cosmetics Line Special environmental events and joint promotions with top department stores helped Estee Lauder successfully debut a cosmetics line designed to be "harmonious with nature." Most of the line's...
Sharing Information with Direct Marketing
Sharing information with direct marketing You're doing a bang-up job for a client, getting plenty of media attention. You've successfully implemented your repertoire of promotional and advertising strategies. You've impressed the client with your...
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