Public Relations Journal

Articles from Vol. 48, No. 11, November

American-Style Public Relations Greeted Warmly in Red Square
PRSA is helping to shape the future of public relations in Russia. Working with the Russian Public Relations Association (RPRA) and the Moscow State Institute of International Relations (MGIMO), four PRSA members recently conducted a two-day seminar...
Computer Databases at a Glance
Burrelle's Broadcast Database is devoted exclusively to programs aired on television and radio. The database contains full-text, word-for-word transcripts within 24 hours after the programs air. Sources include ABC, CBS, NBC, National Public Radio,...
Dancing to a Different Drummer: How Native Americans View the Columbus Quincentenary
For many in the United States, marking the 500th anniversary of the arrival of Columbus in the New World is cause for historical reflection and special events of all kinds. For Native Americans the occasion presents an opportunity to use public relations...
Discovering Databases: On-Line Services Put Research at Practitioner's Fingertips
It's a well-known fact that time is money. So is information. That's why a growing number of public relations firms, in search of timely information pertinent to clients, have ceased their visits to newspaper morgues and local libraries. Today, high-tech...
Ethical Behavior Is Key to Field's Future
There's a new challenge facing all of us. We've come a long way over these recent decades. Many of you have lived through the time when public relations was denigrated as press agentry, or worse. We have made substantial progress in gaining respect,...
Getting the Canadian Perspective ... Online
American practitioners trying to get the Canadian perspective on issues ranging from the North American Free Trade Agreement to disputes over trade and cross-border shopping can do so quickly by accessing databases based in Canada. As the relationship...

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