Public Relations Journal

Articles from Vol. 49, No. 5, May

A Graphic Is Worth a Thousand Words
The Internal Revenue Service (IRS) is attempting to transform boring newspaper stories about taxes into must-read articles. To help taxpayers digest news articles about tax deadlines, forms and figures, the IRS is using a new tactic this tax season:...
European Site Inspection Opens Dialogue among Wary Stakeholders
The chemical industry advocates waste incineration as an environmentally sound alternative to land disposal. Many environmental groups also oppose land disposal. However, they also question the industry's need to build more incinerators. In 1989, representatives...
How Public Relations Fits into Corporate Strategy
CEOs Assess the Importance of PR Today and In the Future CEOs in the media-savvy Clinton era often view public relations as a necessary strategic management tool, according to a sampling of top executives across the country. Public relations is gaining...
In a High-Profile, Crisis-Laden Business, Insurance CEOs Rely on Public Relations
Perhaps more than in any other industry, top executives in the insurance business are acutely aware of the need for public relations. Because crises and impending disasters are everyday fare, those charged with managing insurance companies tend, perhaps...
New Breed of Speakers Represent Diversity, New Ideas
Many of the rising stars on the speaker circuit are helping break the conservative stranglehold on corporate thinking. A new breed of speakers reflecting the country's growing diversity is helping American business reinvent itself. Democratic insiders,...
Reputation and Ethics in a Cynical Age
The public relations reputation issue has been around as long as there has been a PRSA. Professionals have dissected, discussed and debated the subject for more than 40 years. The many thousands of us who practice public relations today are the temporary...
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