Public Relations Journal

Articles from Vol. 51, No. 1, May

Guideposts for Going on Line
Public relations professionals scramble to establish direct or indirect access to the Internet for their organizations or clients Communicating effectively in this era of information overload is the public relations challenge of the late '90s and beyond....
High-Tech Firms Launching Clients into Cyberspace
Cutting-edge technology has changed the way practitioners communicate with clients and the media Making their clients into cyberheroes is the aim of leading public relations firms today. Most have cut their technological teeth working for high-tech...
How Tech-Friendly Companies Communicate
Professionals in high-tech fields assess the state-of-the-science in electronic public relations today When it comes to using technology to conduct public relations activities, companies in high-tech fields are expected to be on the cutting edge. High-tech...
Interactive Multimedia Comes of Age
Widespread use of PCs and affordable software are driving the move to this form of public relations and marketing Click-click. That sound could soon become the most powerful phenomenon in the public relations industry. It's the sound made every time...
Interactive Video Gets Bigger Play
Satellite media tours and conferences are booming as producers, public relations firms and clients stage interactive video events While VNR was the buzzword of the '80s, interactive is the video term of the '90s. Satellite media tours (SMTs) have taken...
Public Relations in Cyberspace
Getting to the press via on-line services and the Internet is working for high-tech firms and their clients. But problems and pitfalls await novices. Saying that the Internet has been getting a lot of hype and press attention lately is a gross understatement....
Technology Gives Early Warning of News Breaks
With information traveling at lightning speeds, communicators explore new ways to deliver and monitor news that keep them ahead of the media and the competition Want to know if your client or organization will be front-page news before the story is...
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