Editor & Publisher

Articles from Vol. 130, No. 29, July 19

Broad Branding: Star Trubune's Twin Cities Strategy Still Sparkles, as Papers Expand Geographic Identities
Star Tribune's Twin Cities strategy still sparkles, as papers expand geographic identities About a year ago, the Sun-Sentinel quietly added the identifier South Florida to its flag. "We haven't changed the name of the paper . . . It's just in...
Celebrity Pulls Advertising
Actor Bruce Willis has chosen not to advertise anymore in a local weekly newspaper where some of his Sun Valley, Idaho-area businesses operate, after deciding the newspaper had used his name to attract attention to the story and invade his family's...
Cheating Scandal Aftermath
The assignment was simple: produce an audio package of interviews with area news makers that could be submitted to KCR-AM, the campus radio station. Dianne Bartlow, a part-time lecturer at San Diego State University, sat down to listen to the...
General Accounting Office Studies Executive Branch Subscription Habits
If you wonder what the bestread newspapers are in the Clinton administration, they're the Wall Street Journal, New York Times and the Washington Post, according to a new study by the General Accounting Office. And if you wonder what impact newspaper,...
Good Journalism and Bottom Line: Panel Ponders Whether They Can Co-Exist and How to Find the Right Mix
A panel of notable editors, publishers, top media executives and others met at Stanford University recently to ponder the question: "Is it possible to do significant journalism in an era of bottom-line concerns and technological change?" The answer...
Letterpress, Flexo Platemaking
Western Lithotech automates letterpress/offset and flexo; NAPP still testing flexo CTP, releasing HS II plate Next month, the Houston Chronicle takes delivery of what may become the first universal plate processor for newspapers. Last month,...
Managing Your New Media Circus
Step right up to the Three Ring Circus News, a fictional composite of two very real big-city metros. Its new media venture was created as a separate subsidiary. That meant separate building, staff and chief executive -- a knowledgeable new media...
Marketing to a Broader Audience
The Staid, Old journal of Commerce, which celebrates its 170th birthday this September, recently launched a marketing campaign to promote the daily newspaper to a broader business audience. "It's a radical departure from anything we've done before,"...
NCN's New Web Search Engine: Turning 110+ Newspaper Web Sites into a Single Database
New Century Network (NCN) has launched a proprietary online search service that turns the Web pages of more than 110 of its affiliate newspapers into a single, searchable database updated hourly. The new function, called "News Works Search," is accessible...
New Focus: Brand Loyalty
Newspapers are in the throes of self analysis, examining who they are, what they do and how they differ from such competing information sources as television and the Internet. As newspapers search for their identity in a rapidly evolving media landscape,...
Ombudsman Offers Columnist Critique
The Washington Post's Geneva Overholser addresses the NSNC convention in Virginia As an Ombudsman, Geneva Overholser has a good sense of what readers want. She knows they want columns in their newspapers -- and that they want some of these columns...
Reporter Fired after ID as Sex Offender
The religion writer of a triweekly newspaper in Northern California was fired, four days after a front-page story in his own newspaper reported that he was listed as a "high-risk" sex offender on a newly released Megan's Law public disclosure CD-ROM....
Sweetheart Deal for Direct Mailers?
Although new postal rates may not take effect until next May, the U.S. Postal Service's proposed increases have been lauded in some quarters for being modest -- and criticized in others for imposing higher costs on newspapers while offering discounts...
System Yields Auto Ad Bonus: Capturing Ad Data Source Allows New Product, Bigger Ad Schedule
Capturing ad data at the source allows new product, bigger ad schedule The cincinnati Enquirer parlayed a system from Gannett Media Technologies Inc. into a deal to create a twice-monthly tabloid section that helped generate $450,000 a year in extra...
Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.