Editor & Publisher

Articles from Vol. 143, No. 9, September

Break New Ground: Four Proven Marketing Tools That Can Generate Revenue Quickly
[ILLUSTRATION OMITTED] FOR A BUSINESS THAT JEALOUSY GUARDS ITS RIGHT TO KEEP SOURCES secret, that delights in stomping on its direct competition, and that often won't let some of its own employees work together, newspapers form a remarkably sharing...
Digital Natives vs. Newspapers: A New Generation's Values Challenge the Fundamental Values of the Newspaper Business Model
THE FRENCH, AS STEVE MARTIN once observed, have a different word for everything. Bur a recent groundbreaking study of modern media consumers by BVA, a French market research firm, resonates perfectly in any language. The research is important to...
Google This!
FROM "COMMENTS ON FEDERAL TRADE COMMISSION'S NEWS MEDIA WORKSHOP AND STAFF DISCUSSION DRAFT ON 'POTENTIAL POLICY RECOMMENDATIONS TO SUPPORT THE REINVENTION OF JOURNALISM'" BY GOOGLE INC. THE DISCUSSION DRAFT LAMENTS that newspapers' classified advertising...
How about Free? Does Free Work for You? Syndicated Business Model Takes Cue from Free Internet Content
NEWSPAPERS HAVE TAKEN A DRUBBING FROM THE VAST array of free content available on the Internet, but now a variety of syndicates offering free content has developed to help cost-minded publications embrace free and use it to their advantage. One such...
Online Payola? Rocking the ASCAP Model: How News Organizations Could Liberate Content and Still Get Paid
IN THE RETAIL BUSINESS, SHRINKAGE--loss to shoplifting, employee pilferage and breakage--runs about 1.5% of sales. Faced with the choice of investing X dollars either to cut shrinkage in half or to build new locations or distribution channels with...
Our Plumber-in-Chief: Does President Obama Really Want to Go Down in History as the Most Obsessive Leaks Prosecutor Ever?
ACCORDING TO NEWSWEEK reporter Jonathan Alter s book, The Promise: President Obama, Year One, Barack Obama personally finds unauthorized leaks of government information deeply offensive, explaining his near-Nixonian obsession with discovering the sources...
Press Protection: Dept. of Homeland Security Urges Newspapers to Learn How to Safeguard Their Operations
HOMELAND SECURITY THINKS newspapers are a vital national asset to be protected against terrorism. So why are newspapers so seemingly blase about the department's efforts to help them? [ILLUSTRATION OMITTED] Three years after preparing a report...
Programmed for Preps: A Content Management System Seeks to Help Newspapers Bulk Up on High School Sports Coverage
IT WAS HYPERLOCAL. IT WAS citizen journalism. It was 1938. The hyperlocal content was high school sports results, the citizen journalist was usually a coach calling in game scores and highlights, and in 1938 Sid Dorfman was a teenager who devised an...
R&D in Tight Times: How Research and Development Fares among Pinched Consumables Suppliers
IN A TIGHTER AND LIGHTER market, how much research and development can newspapers expect from consumables suppliers? As raw material costs continue to climb and newspaper demand declines, R&D interest and investment among ink and plate suppliers...
Schooling Journos: In Illinois, Student Journalists Fight Second-Class Status
ARE STUDENT JOURNALISTS JOURNALISTS? "IT'S OUR POSITION that students are not journalists," Assistant Cook County State's Attorney Celeste Stack told Chicago Judge Diane Gordon Cannon earlier this summer. Stack has been asking for more than a year...
Social Media Catch-Up: Latin American Newspapers Are Starting to Wake Up to the Challenge-And Opportunity-Of Social Media
LATIN AMERICAN NEWSPAPERS ARE in a good place right now, as this space discussed in the August issue of E&P. While North American papers struggle to reverse the decline of recent years, Latin American dailies have grown circulation by more than...
The White Elephant in the Room: Stuck with Shuttered Plants, Papers Battle the Taxman
U.S. NEWSPAPERS DIDN'T WAIT for the economy to start hollowing out before emptying out their production plants. By the time many readers found their homes were costing more than they were worth, newspapers already were shuttering sites for similar...
Time to Reinvent Brands: INMA's Always-Provocative Executive Director, Earl J. Wilkinson, Argues Newspapers Have Weakened Their Greatest Strength
IN HIS 20 YEARS WITH THE DALLAS-based International Newsmedia Marketing Association--18 of them as INMA's executive director and CEO--Earl J. Wilkinson has logged near]y three million miles visiting newspapers in 49 countries. Along the way, he's formed...
Too Hot to Slot
It's the moment of truth: Once the editorial cartoonist decides what the subject will be for his or her next creation, a sketch is done--and in most cases, it's submitted to the editorial page editor or the editor for approval. Most times, those concepts...
WikiLeaks: Setting the 'Agenda'? Should Those Thousands of Afghan War Documents Have Been Leaked? and What Are the Ethical Questions Behind Publishing Them?
[ILLUSTRATION OMITTED] IT WAS THE LEAK HEARD 'ROUND THE WORLD. This summer the independent Website WikiLeaks published six years' worth of classified military information on the war in Afghanistan--tens of thousands of classified military field...
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