International Journal of Sports Marketing & Sponsorship

Articles from Vol. 2, No. 3, September-October

An Interview with Maggie White, Business Manager Olympic Games for the Australian Tourist Commission
Introduction One of the most significant innovations to emerge from Sydney's hosting of the 2000 Olympic Games has been the way that Australian tourism organisations have built the Games into their marketing strategies. At a recent press conference...
An Interview with Maggie White, Business Manager Olympic Games for the Australian Tourist Commission. (Interview)
Keywords: Olympic Games, event marketing, sport tourism, sponsorship, leveraging Introduction One of the most significant innovations to emerge from Sydney's hosting of the 2000 Olympic Games has been the way that Australian tourism organisations...
Editorial
Welcome to volume 2, number 3 of the International Journal of Sports Marketing & Sponsorship. At the time of writing, the Sydney Olympic Games is only weeks away. The importance of this event for various organisations that are hoping to use the...
Editorial
Welcome to volume 2, number 3 of the International Journal of Sports Marketing & Sponsorship. At the time of writing, the Sydney Olympic Games is only weeks away. The importance of this event for various organisations that are hoping to use the...
Fan Characteristics and Sporting Event Attendance: Examining Variance in Attendance
Executive Summary The purpose of this research is to investigate four factors (fan identity salience, satisfaction, attachment, and enduring involvement) to assess their ability to differentiate among three types of fans (frequent, moderately frequent,...
Fan Characteristics and Sporting Event Attendance: Examining Variance in Attendance. (Research Paper)
Abstract: The purpose of this research is to investigate four factors (fan identity salience, satisfaction, attachment, and enduring involvement) to assess their ability to differentiate among three types of fans (frequent, moderately frequent, and...
Infralympics Athens 2000
With exhibitors from 16 countries including national group stands from Australia, Germany, Hungary, Israel, Italy, UK and the USA, Infralympics Athens 2000, the international exhibition and conference designed to assist in the development of the infrastructure,...
Infralympics Athens 2000. (Company Round-Up)
With exhibitors from 16 countries including national group stands from Australia, Germany, Hungary, Israel, Italy, UK and the USA, Infralympics Athens 2000, the international exhibition and conference designed to assist in the development of the infrastructure,...
International Waterskiing World Cup Finals to Benefit from 'Pro-Active' Development Deal with British Water Ski
British Water Ski has announced a three-year development plan with UK-based sports production company, Pro-Active Projects, for the International Water Ski Federation's World Cup Tour Final. British Water Ski has organised the British Masters event...
International Waterskiing World Cup Finals to Benefit from 'Pro-Active' Development Deal with British Water Ski. (Company Round-Up)
British Water Ski has announced a three-year development plan with UK-based sports production company, Pro-Active Projects, for the International Water Ski Federation's World Cup Tour Final. British Water Ski has organised the British Masters event...
Lessons from the Atlanta Olympics: Marketing and Organisational Considerations for Sydney 2000
Executive Summary This paper presents an event analysis of the marketing, sponsorship and organisational lessons learned from successful and unsuccessful small businesses during the 1996 Summer Olympic Games in Atlanta, USA. It then considers their...
Lessons from the Atlanta Olympics: Marketing and Organisational Considerations for Sydney 2000. (Analysis)
Abstract: This paper presents an overview of the lessons learned by successful and unsuccessful small businesses during the 1996 Summer Olympic games in Atlanta, Georgia, and considers their impact on organisations involved in the 2000 Olympiad in...
'License to Print'
ts.com, the on-line ticketing, leisure booking and merchandising service has signed a strategic alliance with Etix.com, which provides print-at-home technology for value-bearing documents purchased on the Web. The alliance enables the 500 leisure venues,...
'License to Print'. (Company Round-Up)
ts.com, the on-line ticketing, leisure booking and merchandising service has signed a strategic alliance with Etix.com, which provides print-at-home technology for value-bearing documents purchased on the Web. The alliance enables the 500 leisure venues,...
Media Ownership of Pro Sports Teams: Who Are the Winners and Losers?
Executive Summary The professional team sports industry is characterised by a "peculiar" economics, strategic complexity and intense structural change. An important recent trend in the industry has been the full or partial acquisition of teams by...
Media Ownership of Pro Sports Teams: Who Are the Winners and Losers? (Case Study)
Abstract: This paper analyses the media ownership of professional sports teams. The theory of vertical integration is used to identify internal efficiency gains, lower uncertainty and increased market power as general explanations. The industry-specific...
Teamtalk.com Nets UMBRO.COM
Teamtalk.com has enhanced its reputation as one of the UK's leading providers of original sports content in a deal with UMBRO.COM Limited, the master licensee of digital rights for international sports giant Umbro. Teamtalk.com, through its network...
Teamtalk.com Nets UMBRO.COM. (Company Round-Up)
Teamtalk.com has enhanced its reputation as one of the UK's leading providers of original sports content in a deal with UMBRO.COM Limited, the master licensee of digital rights for international sports giant Umbro. Teamtalk.com, through its network...
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