International Journal of Sports Marketing & Sponsorship

Articles from Vol. 2, No. 2, June-July

An Interview with Adam Silver, President and Chief Operating Officer, NBA Entertainment
Introduction Adam Silver, President and Chief Operating Officer of NBA Entertainment, has a pivotal leadership role in one of the most progressive sporting organisations in the world. With responsibility for the NBA's and WNBA's television, film,...
An Interview with Adam Silver, President and Chief Operating Officer, NBA Entertainment. (Interview)
Keywords: NBA.com TV, Digital Television, Internet, New Technology Introduction Adam Silver, President and Chief Operating Officer of NBA Entertainment, has a pivotal leadership role in one of the most progressive sporting organisations in the...
Charlton Athletic Moves into the Fast Lane with Redbus
Charlton Athletic Football Club announced in March a major sponsorship deal with Redbus Investments, the investment business set up by Demon Internet founder Cliff Stanford to turn British ideas into opportunities. The deal is worth 2.5 million [pounds...
Charlton Athletic Moves into the Fast Lane with Redbus. (Company Round-Up)
Charlton Athletic Football Club announced in March a major sponsorship deal with Redbus Investments, the investment business set up by Demon Internet founder Cliff Stanford to turn British ideas into opportunities. The deal is worth [pounds sterling]2.5...
Decipher Appointed to Handle Samsung's UK Olympic Partner PR
Samsung Electronics, official wireless communications equipment partner of the Sydney 2000 Olympic Games, appointed Decipher Public Relations to support the company's UK Olympic marketing activities. Samsung is one of eleven TOP (The Olympic Partner)...
Decipher Appointed to Handle Samsung's UK Olympic Partner PR. (Company Round-Up)
Samsung Electronics, official wireless communications equipment partner of the Sydney 2000 Olympic Games, appointed Decipher Public Relations to support the company's UK Olympic marketing activities. Samsung is one of eleven TOP (The Olympic Partner)...
Editorial
Welcome to volume 2, issue 2 of the International Journal of Sports Marketing & Sponsorship. Once again, the international nature of the Journal is emphasised with contributions from the USA, New Zealand and the UK. The Interview features a discussion...
Editorial
Welcome to volume 2, issue 2 of the International Journal of Sports Marketing & Sponsorship. Once again, the international nature of the Journal is emphasised with contributions from the USA, New Zealand and the UK. The Interview features a discussion...
Eduselling: The Role of Customer Education in Selling to Corporate Clients in the Sport Industry
Executive Summary Sales people in professional sport organizations are compensated more for attracting new clients than they are for retaining current clients. This has led to a vision of the sales process as being one of closing the sale as rapidly...
Eduselling: The Role of Customer Education in Selling to Corporate Clients in the Sport Industry. (Research Paper)
Abstract: Eduselling is a unique form of selling as it combines needs assessments, relationship building, customer education and aftermarketing in a process that originates at the prospect targeting stage and progresses to an on-going partnership agreement....
Guinness Wins Top Trophy at Hollis Sponsorship Awards
The Guinness sponsorship of the Rugby World Cup '99 won the Hollis Sponsorship of the Year Trophy at the Awards Dinner held at the Science Museum, London in April. The trophy is sponsored by Sky Television. The Hollis Sponsorship Awards with ESCA...
Guinness Wins Top Trophy at Hollis Sponsorship Awards. (Company Round-Up)
The Guinness sponsorship of the Rugby World Cup '99 won the Hollis Sponsorship of the Year Trophy at the Awards Dinner held at the Science Museum, London in April. The trophy is sponsored by Sky Television. The Hollis Sponsorship Awards with ESCA...
Maximising Sport Sponsorship Investments: A Perspective on New and Existing Opportunities
Executive Summary The sponsorship industry is continuing to grow at an extraordinary rate. There are a number of inter-related reasons for this not least of which is the increase in the media opportunities now available. Other marketing activities...
Maximising Sport Sponsorship Investments: A Perspective on New and Existing Opportunities. (Analysis)
Abstract: Sponsorship as a marketing tool is developing and growing quicker than any other marketing discipline. Increased media opportunities, in particular the Internet and Digital TV and sponsorship's unique ability to transcend borders and cultures...
Nationwide Building Society Scores a Unique Sponsorship Hat-Trick
Nationwide Building Society and talkSPORT completed a unique triple sponsorship deal in March. The building society extended its partnership with the UK's first and only sports radio station by signing The Wireless Group's biggest deal. The three...
Nationwide Building Society Scores a Unique Sponsorship Hat-Trick. (Company Round-Up)
Nationwide Building Society and talkSPORT completed a unique triple sponsorship deal in March. The building society extended its partnership with the UK's first and only sports radio station by signing The Wireless Group's biggest deal. The three...
'One Stop Shop' with Launch of New European and Domestic Football Website
Onefootball.com was launched in April and is the brainchild of two prominent journalists and is set to radically change the way in which football fans consume their information via the Internet. Richard Ellis, Chief Executive of Digital Sport (the...
'One Stop Shop' with Launch of New European and Domestic Football Website. (Company Round-Up)
Onefootball.com was launched in April and is the brainchild of two prominent journalists and is set to radically change the way in which football fans consume their information via the Internet. Richard Ellis, Chief Executive of Digital Sport (the...
Orange Unveils Major 70 Million [Pounds Sterling] Global F1 Sponsorship Deal
Orange announced in March a major 70 million [pounds sterling] global sponsorship deal. Orange has entered F1 racing in a three year title sponsorship deal with the Arrows F1 Team. Orange will also be official communications supplier for the team,...
Orange Unveils Major [Pounds Sterling]70 Million Global F1 Sponsorship Deal. (Company Round-Up)
Orange announced in March a major [pounds sterling]70 million global sponsorship deal. Orange has entered F1 racing in a three year title sponsorship deal with the Arrows F1 Team. Orange will also be official communications supplier for the team, which...
Powerleague to Expand Five-a-Side Soccer Centres
Powerleague Group Limited, the UK's leading operator of five-a-side soccer centres, was set to capitalise on the growing popularity of the "beautiful game" by embarking on a multi-million pound expansion programme. Starting in May construction began...
Powerleague to Expand Five-a-Side Soccer Centres. (Company Round-Up)
Powerleague Group Limited, the UK's leading operator of five-a-side soccer centres, was set to capitalise on the growing popularity of the "beautiful game" by embarking on a multi-million pound expansion programme. Starting in May construction began...
Sports Marketing and the Challenges of Globalization: A Case Study of Cultural Resistance in New Zealand
Executive Summary Professionals involved in sports marketing are increasingly embracing the opportunities available within the global economy. However, while possibilities abound, there are a number of unique challenges facing those who wish to...
Sports Marketing and the Challenges of Globalization: A Case Study of Cultural Resistance in New Zealand. (Case Study)
Abstract: The message to international marketers has long been "think global, act local", but the complexity of the issue has rarely been explored empirically. This analysis examines the notion of disjuncture herein defined as points of ambiguity,...
Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter
Executive Summary This paper presents the development and examination of a theoretical model useful in understanding the various influences that shape an individual's recall and recognition of sponsors of an event. The model suggests that an individual's...
Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter. (Research Paper)
Abstract: An empirical investigation based on 222 sports fans of a university basketball team finds that sports enthusiasm and the mere exposure to sponsorship stimuli is positively associated with the awareness of event sponsors. In addition, the...
United Pan-Europe Communications Sponsors Arrows F1 Team
chello broadband nv (chello), one of the world's leading broadband Internet companies, entered the high-speed, high profile world of Formula One motor racing in March with the announcement of UPC's three-year sponsorship deal with the Arrows F1 Team...
United Pan-Europe Communications Sponsors Arrows F1 Team. (Company Round-Up)
chello broadband nv (chello), one of the world's leading broadband Internet companies, entered the high-speed, high profile world of Formula One motor racing in March with the announcement of UPC's three-year sponsorship deal with the Arrows F1 Team...
Wideyes Sponsors Team Human Link
Wideyes, the pioneer of third generation Internet recruitment, announced in April that it was to sponsor Team Human Link (THL), a leading multisport team that competes around the globe. Wideyes has selected THL because both companies appreciate the...
Wideyes Sponsors Team Human Link. (Company Round-Up)
Wideyes, the pioneer of third generation Internet recruitment, announced in April that it was to sponsor Team Human Link (THL), a leading multisport team that competes around the globe. Wideyes has selected THL because both companies appreciate the...
World Wrestling Federation in US$35 Million Smackdown! with Sky Sports & Sky One. (Company Round-Up)
World Wrestling Federation Entertainment Inc (WWFE) agreed a new five-year deal with Sky Sports and Sky One in February that is estimated to generate more than US$35 million in revenues. The new agreement expands WWFE programming on the two channels...
World Wrestling Federation in US$35 Million Smackdown! with Sky Sports & Sky One. (Company Round-Up)
World Wrestling Federation Entertainment Inc (WWFE) agreed a new five-year deal with Sky Sports and Sky One in February that is estimated to generate more than US$35 million in revenues. The new agreement expands WWFE programming on the two channels...
Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.