International Journal of Sports Marketing & Sponsorship

Articles from Vol. 10, No. 1, October

Chinese Whispers and Urban Myths
In 2003, Manchester City and Everton football clubs in the English Premier League met in a match in which there were two Chinese international players, Sun Jihai for City and Li Tie for Everton. This game has achieved mythical status for some, with...
Developing International Sport
Today, sport's international role is very concrete in business terms. To quote United Nations Director of Communications Eric Falt: "It is an industry with unparallelled global reach and power. Globally, sport-related turnover amounts to three per...
Follow the Money
The editor of this journal knows better than to argue with me about soccer, as I have one irrefutable postion to fall back on: I was there. By 'there' I mean Wembley for the World Cup Final of 1966; more specifically, behind the net where Geoff Hurst...
Interview with Joie Chitwood III: President, COO, Indianapolis Motor Speedway LLC
After eight consecutive Formula One Grand Prix races between 2000 and 2007, the Indianapolis event was dropped from the Formula One calendar. This interview explores some of the reasons why Formula One has struggled to make an impact in America and...
New Media, Branding and Global Sports Sponsorship
Abstract New media has emerged as a significant dimension of branding and global sports sponsorship because it provides the capability to communicate with consumers worldwide via a multitude of digital platforms. This paper discusses the results...
Risk Management in Sports Sponsorship: Application to Human Mortality Risk
Abstract This paper seeks to build understanding of the evaluation of sponsorships involving high human mortality risk. Examples of risky sponsees are presented, with two assessed as in-depth case studies. Based on this research, a sponsorship evaluation...
Sports Economics after Fifty Years: Essays in Honour of Simon Rottenberg
In April 2006 a conference was held in Spain to celebrate the 50th anniversary of Rottenberg's famous paper 'The Baseball Players Labor Market'. This paper, published in the Journal of Political Economy, was the first to apply economic analysis to...
Sports Sponsorship as a Strategic Investment in China: Perceived Risks and Benefits by Corporate Sponsors Prior to the Beijing 2008 Olympics
Abstract The purpose of this study is to examine the application of sports sponsorship in China, particularly to gain some understanding of the benefits as perceived by corporate sponsors. In-depth interviews were conducted with 19 sports sponsorship...
The Internationalisation of a Sports Team Brand: The Case of European Soccer Teams
Abstract Today, in the sports arena, the status of a sports team brand is vital. The purpose of this paper is to describe and explain how a team can become an international global brand. Following a conceptual approach, it articulates a model for...
The International Trade of Players in European Club Football: Consequences for National Teams
Abstract The international trade of players in European club football does not seem to have had any negative effects on the national teams in the major leagues. Data presented in this article indicate a potentially positive effect for England and...
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