International Journal of Sports Marketing & Sponsorship

Articles from Vol. 8, No. 1, October

Analysing the Effects of Advertising Type and Antecedents on Attitude towards Advertising in Sport
Abstract This paper examines the effects of advertising type and antecedents of attitude towards advertising in general (AG) on individuals' responses to advertising in a sports broadcast setting. Both AG antecedents and advertising type were assessed...
An Exploration of Motives in Sport Video Gaming
Abstract This study examined motivational dimensions underlying sport video game playing, from a uses and gratification perspective, with the use of focus groups and confirmatory factor analysis. Through a rigorous scale development procedure, seven...
Broadcasting, Technology and the Media
It has been a pleasure to edit this issue of the Journal on broadcasting, technology and the media, and I would like to thank Paul Turner and the 27 reviewers who helped me in bringing this special edition to publication. Many papers were submitted--and...
Considering Entertainment-Games Websites in Sports Marketing: The Case of Stick Cricket
Abstract Stick Cricket is a website visited by more than 2 million unique users every month, with each user averaging more than 20 minutes per visit. The website is positioned outside the sporting website category by internet research firms, and...
Football, Sports Rights, Marketing and Journalism
In 2005 the Norwegian Football Association (NFF) sold its media rights for domestic football to TV 2 and the Norwegian Canal Digital for 1 billion NOK ([euro]127 million) for the period 2006-09. The annual value of this deal was increased by 300-400%...
Forecasting the Importance of Media Technology in Sport: The Case of the Televised Ice Hockey Product in Canada
Abstract Although literature exists that profiles the effects of technology on sport, there has been little exploration into the specific effects of media technologies. This case study contributes to the existing literature on the convergence of...
Moneyball as a Supervening Necessity for the Adoption of Player Tracking Technology in Professional Hockey
Abstract Sports leagues and media providers are constantly seeking new ways of improving the consumption experience of viewers. Several new technologies have arrived in the industry, but many have not proved financially viable. Among these new technologies...
Technology and the Future of Sport
In a recent survey of sports marketing trends, respondents were asked: "What do you think will be the biggest challenge facing sport marketers in five years' time?" (1) Whether they were managers, rights holders, property owners or academics, their...
Willingness to Pay for Soccer Reports on the Internet
Abstract Global reach, together with rapidly increasing broadband coverage, makes the internet a potentially interesting distribution channel for video highlights and full-match viewings. This study investigates willingness to pay as well as consumer...
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