International Journal of Sports Marketing & Sponsorship

Articles from Vol. 3, No. 3, September-October

An Interview with Dr Robert Steadward, President of the International Paralympic Committee
[ILLUSTRATION OMITTED] Introduction Dr Robert Steadward has been the International Paralympic Committee's (IPC) only president since its inception in 1989. Within the Olympic movement, he is an active IOC member having roles on the 2000 Commission...
An Interview with Dr Robert Steadward, President of the International Paralympic Committee. (Interview)
Keywords: Paralympic, marketing, sponsorship, disability Introduction Dr Robert Steadward has been the International Paralympic Committee's (IPC) only president since its inception in 1989. Within the Olympic movement, he is an active 100 member...
Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events
Executive Summary The current study describes the development of the Sports Interest Inventory (SII) and its usefulness in understanding consumer interest in a sporting event. Based upon a review of literature, the SII was developed to specifically...
Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events. (Research Paper)
Abstract: A 30-item Sport Interest Inventory (SII) was developed and validated for measuring ten unique motives related to consumer interest at an international sporting event. Spectators (N=1,321) attending five different US venues during the 1999...
Editorial
The third issue of 2001 comprises an eclectic array of articles that encompass a variety of perspectives on, and insights into, sport marketing. In the interview, David Legg from Mount Royal College in Calgary talks to Dr Robert Steadward, President...
Editorial
The third issue of 2001 comprises an eclectic array of articles that encompass a variety of perspectives on, and insights into, sport marketing. In the interview, David Legg from Mount Royal College in Calgary talks to Dr Robert Steadward, President...
In a Downturn of Just Pausing for Breath?: An Objective Look at the State of the Sports Marketing Industry. (Industry Analysis)
Abstract: Concerns about a slowdown in the sports marketing business have recently been expressed. A major conference, SportBusiness 2001, included a session asking if the boom was over. Assuming that the level of sponsorship activity is a key indicator...
In a Downturn or Just Pausing for Breath? an Objective Look at the State of the Sports Marketing Industry
Executive Summary The spectacular growth of the last decade has been fuelled principally by the expanding worldwide television business. Broadcasters have been prepared to pay huge rights fees to buy attractive demographics. The end of 2000 and...
Marketing Generosity: Avon's Women's Health Programs and New Trends in Global Community Relations
Executive Summary Political, economic, and technological changes over the past 15 years have removed barriers from markets that until recently were closed or highly regulated. One significant effect of this change is that corporations are recognized...
Marketing Generosity: Avon's Women's Health Programs and New Trends in Global Community Relations. (Research Paper)
Abstract: As corporate operations are increasingly internationalized and as goods are sold in a growing number of locations, companies become responsible to new and diverse communities. This essay identifies the emergence of some new strategies of...
New Colours for Horserace Media-Right Consortium
Horseracing's most powerful media-right consortium, involving BskyB, Channel 4 and Arena Leisure, has unveiled its new company name and brand identity--At the Races. Under Christopher Stoddart's instruction, a team was recruited to investigate the...
New Colours for Horserace Media-Right Consortium. (Company Round-Up)
Horseracing's most powerful media-right consortium, involving BskyB, Channel 4 and Arena Leisure, has unveiled its new company name and brand identity - At the Races. Under Christopher Stoddart's instruction, a team was recruited to investigate...
Sport Loyalty Programs and Their Impact on Fan Relationships
Executive Summary Professional sport franchises continue to compete aggressively for spectator attendance. This is especially true in Major League Baseball, which may have gone from "America's pastime" to being "past its prime", with television...
Sport Loyalty Programs and Their Impact on Fan Relationships. (Research Paper)
Abstract: This paper examines the effectiveness of a sport loyalty program in fostering fan relationships with a team and its sponsors. The study of 268 US baseball spectators revealed that, in the mind of the fan, loyalty programs generally consist...
Toshiba Becomes Official Sponsor of FIFA World Cup. (Company Round-Up)
Toshiba Corporation has announced that it has become an official sponsor of the 2002 FIFA World Cup Korea/ Japan [TM] and 2006 FIFA World Cup Germany [TM] and that it will be "Official IT Partner" to FIFA in both competitions. The FIFA World Cup...
Toshiba Becomes Official Sponsor of FIFA World Cup[TM]
Toshiba Corporation has announced that it has become an official sponsor of the 2002 FIFA World Cup Korea/ Japan[TM] and 2006 FIFA World Cup Germany[TM] and that it will be "Official IT Partner" to FIFA in both competitions. The FIFA World Cup[TM]...

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