International Journal of Sports Marketing & Sponsorship

Articles from Vol. 1, No. 3, September-October

An Interview with Adrian Hitchen, Executive Director, SRi
Introduction Adrian Hitchen is Executive Director of Sponsorship Research International (SRi), the Research Division of ISL Worldwide, and its associated Consulting Division, PRIME Sponsorship. He is a long-serving member of the ISL Group having...
An Interview with Adrian Hitchen, Executive Director, SRi
* Keywords: Research, Evaluation, Sponsorship Objectives and Sponsorship Trends Introduction Adrian Hitchen is Executive Director of Sponsorship Research International (SRi), the Research Division of ISL Worldwide, and its associated Consulting...
Assessing the Public Profile of Major Sports Events: A Case Study of the European Short Course Swimming Championships
Introduction In February 1999, UK Sport launched its "UK Strategy for Major Sports Events" at Lords Cricket Ground (UK Sport, 1999). The strategy is designed to co-ordinate the activity necessary to bid for and stage major sporting events in the...
Assessing the Public Profile of Major Sports Events: A Case Study of the European Short Course Swimming Championships
Executive Summary This paper examines the "public profile "of the European Short Course Swimming Championships achieved via dedicated television coverage. The research project was funded by UK Sport (the brand name for the United Kingdom Sports...
Corporate Sponsorship and Organisational Strategy: Bridging the Gap
Introduction Despite the increasing role that sponsorship is taking in the financing of sport organisations and events in all parts of the world, very little systematic research has been undertaken to investigate the strategic nature of this type...
Corporate Sponsorship and Organisational Strategy: Bridging the Gap
Executive Summary Sport sponsorship can be thought of as a strategic activity. This is because it involves decisions about resource allocation and can help align an organisation with its environment. However, despite the acknowledgment of sponsorship's...
Editorial Policy
The purpose of IJSMS is to bring together academics and practitioners in one forum with the intent of furthering the knowledge and understanding of sports marketing and sponsorship. We interpret marketing and sponsorship broadly to include issues involving...
In This Third Issue of 1999, We Have a Number of Interesting Pieces That Offer a Variety of Insights into Sport Sponsorship and Marketing. (Introduction)
In this third issue of 1999, we have a number of interesting pieces that offer a variety of insights into sport sponsorship and marketing. The interview is with the Executive Director of SRi and SRi PRIME, Adrian Hitchen. One of the most respected...
Introduction
In this third issue of 1999, we have a number of interesting pieces that offer a variety of insights into sport sponsorship and marketing. The interview is with the Executive Director of SRi and SRi PRIME, Adrian Hitchen. One of the most respected...
Measuring the Impact of Sponsorship
Introduction Sponsors are increasingly concerned about what results they are getting for their sponsorship dollars. In the 1980s when sponsorship was the "hot" marketing tool, corporate involvement boomed. Properties "came-a-callin'" and companies...
Measuring the Impact of Sponsorship
* Keywords: Event Marketing, Sponsorship, Measurement, Effectiveness Introduction Sponsors are increasingly concerned about what results they are getting for their sponsorship dollars. In the 1980s when sponsorship was the "hot" marketing tool,...
Youth Awareness of Tobacco Sponsorship as a Dimension of Brand Equity
Introduction This paper reports findings from a study that examined the effects of tobacco sponsorship on cigarette brand familiarity in a market segment of 14-year-olds in New Zealand. The objective of the paper is to clarify issues concerning...
Youth Awareness of Tobacco Sponsorship as a Dimension of Brand Equity
Executive Summary Tobacco sponsorship of sports has increasingly been cast as a public issue on the grounds that it supports pediatric smoking by circumventing advertising restrictions and communicating positive brand information to children (Roemer,...

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