ETC.: A Review of General Semantics

This quarterly journal provides peer-reviewed articles on topics relating to general semantics.

Articles from Vol. 66, No. 1, January

Albert Schweitzer and Alfred Korzybski: Twentieth-Century Champions of Humanity
Albert Schweitzer (1875-1965) and Alfred Korzybski (1879-1950) were European-born contemporaries with powerful and wide-ranging intellects who devoted themselves to alleviating human suffering and advancing human welfare. Both men believed in a unity...
How Come Fragrance and Texture Can Marry but My Partner and I Can't?
The inscription on the inside of the ring reads, "Promise to be my wife." As I read the words, I believed I understood their precise meaning. Just to be certain, I confirmed with the source. Yes, "promise," "wife," we were in agreement about the meaning...
How Rare Is Creativity?
When I was growing up in the 1950's and '60's, I absorbed the general cultural attitudes about creativity. Creative work was special, something in which artists and writers engaged. Creative products were rare, to be prized, like expensive works of...
It's the Economy, but What Is It?
Many people interested in public policy have thought and written about general semantics and "The Economy." From Stuart Chase to our own metaphor maven, Raymond Gozzi, Jr., we have looked into the language we use to talk about financial relationships....
Practicing Conscious Time-Binding
General Semantics: A theory of values and evaluation. A theory of sanity. A theory of psychotherapy. A general theory of time-binding. An extensional discipline comprising a set of inter-related principles-generalizations of the methods and approach...
Responses: Replies, Reflections, Responses
In "Syat Vaada: The Virtue of Openness" (ETC, January 2008), Swami Sukhabodhananda wrote about ways to speak conditionally rather than in absolute terms. The Jain precept of Syat Vaada is very much akin to the general semantics notion of "to me-ness"--Eds....
Russert's Rainbow and Other Unlikely Tales
Truth is indeed stranger than fiction--not always, but with a frequency that might make one wonder if reality itself has a flair for drama. Elements of deus ex machine, unlikely coincidence, and sheer implausibility combine, making reality rich and...
Semantic Framing in the Build-Up to the Iraq War: Fox V. CNN and Other U. S. Broadcast News Programs
Abstract: The authors conduct an exhaustive analysis of broadcast news transcripts from the one-year anniversary of the 9/11 terror attacks to the U.S. congressional authorization of force against Iraq. News organizations overall used framing words...
The Benjamin Whorf Legacy CD-ROM
Peter C. Rollins. The Benjamin Whorf Legacy CD-ROM. Cleveland, OK: Ridgemont Media Productions, 2008. This CD-ROM contains book and article-length works plus a number of unpublished writings by Benjamin Whorf, the student and colleague of linguist...
The Future of Consciousness
A brief introductory note: My topic, "the future of consciousness,'" was given to me by Allen Flagg, and it is a challenging assignment, but I believe I have a good enough handle on the subject of consciousness to have a few things to say about its...
Timebinding Lost: Readers' Forums and the Decline of Rational Debate
The responses of surfers to the content of internet sites have come to be known in Israel as "talkbacks." The vigilant surfers using their keyboards to voice their opinions are, thus, known as "talkbackers." These talkbacks (or readers' forums), have...
Using General Semantics Extensional Devices to Assess Stylistic Maturity
Back in 1970, my mentor Gerald L. Kincaid, former Language Arts Consultant for the Minnesota Department of Education, introduced me to an assessment tool developed by Roy O'Donnell at the University of Georgia, lovingly called the "Aluminum Test,"...
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