ETC.: A Review of General Semantics

This quarterly journal provides peer-reviewed articles on topics relating to general semantics.

Articles from Vol. 57, No. 2, Summer

Conflict Resolution for Major World Religions
WILLIAM H. PEMBERTON [*] NOW SEEMS a good time, here seems a good place, to talk about religion. And yet to do so seems to raise the ire of just about everyone, since everyone on planet Earth believes in one kind or another or none. And what's a...
CULTURE, LANGUAGE AND BEHAVIOR: Perception
CHARLES G. RUSSELL [*] Part II Extending Potential Plays a Role in Transacting TRANSACTING also includes an Extending Potential dimension. The Extending Potential dimension enables us to build on whatever presently exists and create something...
Ed MacNeal -- General Semantics Then and Now
ED MACNEAL held the position of executive secretary of the International Society for General Semantics in the late 1940s, works as an aviation consultant, and has written several notable books, including The Semantics of Air Passenger Transportation;...
EFFECTIVE GENEROSITY -- G.S. Chairs Update
DR. SANFORD I. BERMAN has given over one million dollars since 1997 to two Universities in San Diego and to the University of Nevada, Las Vegas, in order to establish two chairs in general semantics and an institute. Dr. Berman endowed the Sanford...
Fifty Years Ago in Etc
Grammarians have often busied themselves defining what a metaphor is. But it is more meaningful in our day to find out what a metaphor does. The little words "like" and "as" exert an enormous influence over our thoughts and our behavior; and there...
Gender-Free
PAUL DENNITHORNE JOHNSTON [*] A YOUNG HERO needs a guide. He must find a guru wise in the ways of the universe, a dispassionate master who has transcended linguistic relativity and surrendered egocentric needs, a sage who has relinquished the distractions...
Ha Ha! That Airplane Was Just a Joke
ROBERT WANDERER [*] THE PEPSI-COLA COMPANY staged a promotion which required you to collect stickers of various denominations attached to their product. When you had a sufficient number of points, you could redeem them for a gift such as a hat or...
How to Communicate with People Who Speak English as a Second Language (Esl)
GREGORY SAWIN [*] THIS ARTICLE was inspired by an e-mail that the International Society for General Semantics received from a business-woman in England who wanted recommendations for books on "... clear and concise communication in business, especially...
SCIENCE, RELIGION AND GOD: My Story
MILTON DAWES [*] A Story About Stories WHEN WE HEAR the word "story," among the images that might pop up are those of a parent telling a child a story, children listening attentively to stories in a classroom, stories we read in books, myths,...
The Stealth Metaphor
RAYMOND Gozzi, JR. [*] I FIRST BECAME AWARE of the stealth metaphor when I read about stealth telephone towers. Cellular phone systems require large, unsightly towers for antennas -- which are often the subject of lawsuits by angry towns who don't...
VISUAL LITERACY NEEDED IN THE 21st CENTURY
GREGG HOFFMANN [*] TWO PHOTOS likely will become symbolic of the Elian Gonzales story. First is the Associated Press photo of the federal marshal, dressed in riot gear, demanding the boy be turned over. Second is the photo of the boy smiling with...