ETC.: A Review of General Semantics

This quarterly journal provides peer-reviewed articles on topics relating to general semantics.

Articles from Vol. 69, No. 4, October

Advanced Thinking: Mathematics, General Semantics ... Ways to Improve Relationships
We were born communicating. We do not have to learn to communicate ... But if the quality (representational accuracy) of our communication depends on the quality of our thinking, and the quality (degree of satisfaction) of our relationships depends...
Bindings and Becomings: Korzybski, Deleuze, and Ecological Thinking
EJ: You have recently published work on the affinities between Deleuze and McLuhan. Do you see any affinities between Korzybski and Deleuze as well? PZ: I thought about mentioning Korzybski when I was writing "Gilles Deleuze and Minor Rhetoric."...
Books: A Living History
Martyn Lyons. Books: A Living History. Los Angeles: Getty Publications, 2011. This book tells the story of the book, an effective, influential technology that for over 2,500 years, in a lot of different manifestations--from Sumerian cuneiform tablets...
Fascism as a Semantic Void into the Meta-Narrative of Rational Modernity
The main purpose of this essay is neither an analysis on the origins of ii fascist ideology nor an investigation on structure, practices, and cultural self-representations of the fascist state, but a study on the pathogenesis and etiology of fascist...
Formal Cause, Poiesis, Rhetoric: A Dialogue
PZ: Do we need a prelude and a coda for this conversation? Both are acoustic terms. EM: Why not let the conversation simply begin somewhere, without intro? Like turning on the radio ... Formal Cause, Final Cause, Efficient Cause PZ: I've been...
From the Editor
This issue of ETC is the seventeenth for which I have acted as editor, and the last. It has been a great privilege to oversee a publication that have read and admired for so many years. My thanks for all the support that have come from the Institute...
General Semantics, Science, and Medicine: A Quality Approach
Overview The word ideal contains the word idea. Philosophically, ideals imply ideas (Fiordo, 1977; Morris, 1948). Ideals from the original translation into English of the Hippocratic Oath will serve as a heuristic for this paper to "prescribe regimens...
Indexing the Religious Beliefs of America's Founders
Those who listen to talk radio, watch political TV chat shows, or read books on politics are aware that two-valued discourse on political matters has become par for the course in the United States. An example of such two-valued dialogue involves the...
Objectivity-Does It Exist?
Objectivity is an excuse for journalistic cowardice. --Ian Masters The above quote has deeper meaning that is readily apparent, especially in an era where journalism has become a corporate commodity. It is cited here, however, not to explore...
Philosophy How?
An amateur (technically, "playful") philosopher from Columbia University is about to interview for a philosophy position at a secondary school and asks me what else I could tell him about philosophy. I have thought up the following points for myself,...
The Clockwork Universe: Isaac Newton, the Royal Society, and the Birth of the Modern World
Edward Dolnick. The Clockwork Universe: Isaac Newton, the Royal Society, and the Birth of the Modern World. New York: Harper, 2011. This book, which examines the Scientific Enlightenment of the seventeenth century, is divided into three sections....
Thinking, Fast and Slow
Daniel Kahneman. Thinking, Fast and Slow. New York: Farrar, Straus and Giroux, 2011. Daniel Kahneman's premise is deceptively simple. We have two modes of thinking, which he calls System 1 and System 2. System 1 operates automatically, quickly,...
Two Generation Gaps
I lived through one generation gap back in the 1960s and '70s. I am living A. through another one in the 2010s. Back in the 1960s and '70s, the metaphor of a "gap" applied very well to the differences of opinion and action between Americans of different...
Who's the Mother?
Supposition The meaning of a symbol originates with someone or some group. For instance, the legend on a diagram/map provides the meaning of the symbols used on the diagram/map. The definition of a symbol is extremely important if communication...
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