The Psychological Record

Founded in 1937, The Psychological Record is a quarterly journal published and owned by Kenyon College. The journal has a circulation of over 700 readers and presents articles and features pertaining to theoretical and experimental psychology. The Editor of the journal is Ruth Anne Rehfeldt. Members of the Board of Editors include Erik Arntzen, Michael C. Clayton, William V. Dube, Simon Dymond and Lyle K. Grant.

Articles from Vol. 63, No. 2, Spring

An Econometric Examination of the Behavioral Perspective Model in the Context of Norwegian Retailing
According to the behavioral perspective model (BPM; Foxall, 1990) of consumer choice, the consequences of buying behavior fall into different utilitarian and informational consequences. These consequences can be reinforcing or punishing and consist...
A Test of the Behavioral Perspective Model in the Context of an E-Mail Marketing Experiment
Concerns have been raised about the relevance of behavioral economics and behavior analysis to natural, everyday behavior (e.g., Kunkel, 1987; Mace & Critchfield, 2010; Nevin, 2008; Woods, Miltenberger, & Carr, 2006) and that the time is right...
Buy It Now and Pay for It Later: An Experimental Study of Student Credit Card Use
In recent years, there has been a dramatic growth in credit card usage among university students (Lawrence et al., 2003; Manning, 1999; Nellie Mae, 2005). Furthermore, compulsive buying, defined as the inability to control choice, is higher among college...
Consumer Behavior Analysis: Behavioral Economics Meets the Marketplace
The extension of behavior analysis into realms beyond the traditional experimental analysis of animal behavior makes possible the investigation of areas of human behavior that have previously been the province of such disciplines as cognitive psychology...
Consumer Behavior Analysis of Fair Trade Coffee: Evidence from Field Research
Coffee is one of the most heavily traded commodities in the world market, often second to oil. According to the International Coffee Organization (ICO), the production, trading, and marketing functions for coffee provide employment opportunities worldwide,...
Gambling in the Public Marketplace: Adaptations to Economic Context
For players of games of chance, the legal gambling environment has never been richer. Nearly all U.S. states have become sponsors of gambling in some form, providing many different gaming options to the public. Oregon, in the Pacific Northwest, provides...
Individual Differences in Consumer Buying Patterns: A Behavioral Economic Analysis
In the context of consumer behavior research, the Behavioral Perspective Model (BPM) offers an alternative framework, largely based on behavior principles derived from behavior analysis, behavioral economics, and marketing (Foxall, 1990, 2002, 2010)....
Matching, Demand, Maximization, and Consumer Choice
Contributions to consumer research by behavioral economists working in the traditions of the experimental analysis of behavior and experimental economics (Alhadeff, 1986; Allison, 1981; Kagel, Battalio, & Green, 1995) have not, in general, aroused...
On Motivating Operations at the Point of Online Purchase Setting
When consumers shop online, they usually have to go through a certain procedure; they first have to go to the Web site, then search for a product, then put the product in the online cart, and finally confirm the order. It has been proved that when...
Say-Do Correspondence in Brand Choice: Interaction Effects of Past and Current Contingencies
A large portion of marketing strategies adopted by retailers and producers are based on results from marketing research. Data from such research are, very often, obtained from what consumers say about what they buy or have bought. The reliability of...
The Marketing Firm: Operant Interpretation of Corporate Behavior
1. Introduction The Consumer Behavior Analysis Research program is largely concerned with generating theoretical and empirical understanding of the complexities of real-world consumer choice in affluent marketing-oriented societies. To accomplish...