Women's Studies Quarterly

Articles from Vol. 38, No. 3/4, Fall

2.5 Cents (from Conversations over Stolen Food)
From antiquity to the present, social theory has often fused critical and creative discourse, esoteric and exhibitionistic tendencies. Socrates and Diogenes first announced many of their most radical propositions from the Athenian marketplace. Thoreau...
Braveheart, Sacred Heart: Exploring Resistance to Patriarchal Discourses in Mainstream Media and Faith in the American Spiritual Marketplace
This research assesses the relationship between gender identity and Christian faith through the lens of myriad forms of media. Specifically this essay first recognizes the use of a new marketing strategy employed by evangelical churches - namely the...
Commodities and Competition: The Economic Marginalization of Female Food Vendors in Northern Mozambique
Street vending and petty trading activities form the essential core of informal economic sectors in developing nations. These activities allow individuals to generate income with minimal investments of financial capital and without requiring large quantities...
Corporeal Entrepreneurialism and Neoliberal Agency in the Sex Trade at the US-Mexican Border
In this essay I will discuss corporeal entrepreneurialism in the context of commercial sex and neoliberal agency at the United States-Mexico border. I want to situate the sex trade in a larger neoliberal context of economic need, mobility and commercialization....
Editors' Note: Do You Buy This?
How can we sell you "Market"? How can we avoid selling you "Market"?In a recent film by Derrick Borte, The Joneses, a high-powered quartet of salespeople posing as a family move into a suburban cul-de-sac. The Joneses perform everyday life as marketing,...
"Ending Women's Greatest Hygienic Mistake": Modernity and the Mortification of Menstruation in Kotex Advertising, 1921-1926
Contemporary American discourses about menstruation sustain a fine balance between the realms of freedom and prohibition, a combination that constitutes a potent ideological mixture defining women's cultural membership within limitations defined by their...
"Every Head Was Bobbed": Anti-Tourism, the Identity Market, and Women on the Road in the 1920s
In the years following World War I, America's preoccupation with individuality and self-definition became increasingly powerful as the nation became increasingly standardized with the transition to a modern consumer society As technology and geographic...
Introduction: Market
Say the word "market": What image comes to mind? An overly lit sterile environment with row upon row of brightly colored boxes? A local bodega crammed with impulse items like candy and cigarettes ? Or maybe a weekly organic farmers' market brimming with...
Milk Markets: Technology, the Lactating Body, and New Forms of Consumption
In early chapters of Charles Dickens s 1848 novel; Dombey and Son, Mr. Dombey, a thriving industrialist, is forced to hire a lower-class wet nurse to sustain his family name and the Dombey commercial empire. After the death of his wife, the wet nurse,...
No Logo Legacy
Naomi Kleinem her tour de force 2000 work, No Logo, self-reflexively places herself in much of the book - either in retrospect as a brand-obsessed teen or more aifectingly as direct observer of sweatshops or culture-jamming initiatives. I hope, then,...
Of Politicians, Populism, and Plates: Marketing the Body Politic
In liberal democracies such as the United States, law emerges from a core ritual of the electoral-representation system, the theater of elections. From these cyclical rituals of consent, the "people" (re)discover political voice in embodied agents who...
On Performative Encounters and the Marketing of Identities: The Portrayal of Souks in North African Francophone Literature
In this essay I examine the portrayals and functions of the North African literary marketplace, or souk, as a platform of transgender exchange, identity building, and performative encounters between male and female characters in late nineteenth- and...
Sex, Bugs, and Isabella Rossellini: The Making and Marketing of Green Porno
Under the rubric of sustainability, companies of every stripe have bent over backward trying to paint themselves "green" in the hope of appearing environmentally responsible. In today s culture, "going green" is being used as a tool to package and promote...
"Such a Congenial Little Circle": Dorothy Parker and the Early-Twentieth-Century Magazine Market
Not long after a young Dorothy Parker sought work in New York City after her fathers death in 1913, she was hired to write for Edna Chases Vogue. By 19 17, the writer soon to be famous for her scathing wit was a staff writer at Vanity Fair. In 1919,...
Synaptic Peacekeeping: Of Bipolar and Securitization
Recent years have seen a dramatic rise in statistical, professional, and popular accounts of "bipolar disorder/' yet, unlike in the case of other occasions of distress and madness, few have discussed the broader context in which these are enacted.1 Curious...
The Ecofetish: Green Consumerism in Women's Magazines
Surprisingly little research has examined environmental communication in the mass media from a feminist perspective, even as environmental communication (as a subfield of media studies) is experiencing rapid growth. This shortage is particularly interesting...
The Naomi Klein Brand
I should make clear at the outset that I am a professor of marketing and hold a chair endowed by Kraft Foods Canada. This is already two strikes against me from Naomi Kleins perspective, although I am thankfully not the author of one of those "soul-destroying...
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