International Journal of Business and Management Science

Articles from Vol. 7, No. 1, July

Content Recall in Marketing Communications: A Study of Communication Tools and Message Strategies
INTRODUCTION Consumers are often overwhelmed with the amount of marketing communication messages they receive through various means of communications. One of the major concerns is whether the consumers understand these messages considering a large...
Measuring Technical Efficiency of the Listed Firms in Vietnam: Parametric and Non-Parametric Approaches
INTRODUCTION For any economy regardless of its economic development over the world, efficiency of firms is always considered first priority which has attracted attention from researchers and practitioners to conduct researches in assessing, measuring...
Predicting Growth of Micro and Small Business Using Neural Networks
INTRODUCTION Micro and small enterprises has been examined from social, anthropological, economic, strategic management and other approaches (Hyrsky, 1999). Several reasons warrant the examination of small and very small businesses, but there is...
Relationship between Quality Management and Customer Satisfaction to Improve Loyalty towards Tourist Destination
INTRODUCTION The relationships between service quality, customer satisfaction and loyalty are a contentious issue (Anton, Camarero and Laguna-Garcia, 2014; Dolnicar, Coltman and Sharma, 2015; Nowak and Washburn, 1998; Parasuraman, Zeithaml and Berry,...
The Impact of Perceived Organizational Culture and Learning on Organizational Identity in Iran Insurance Company
INTRODUCTION The organizational culture is a relatively new phenomenon that has taken place in the organization and management. From the 80s on, attitudes of managers and researchers have changed to the organization and analysis of organizational...
The Mediating Effect of Organizational Commitment on the Relationship between Organizational Culture and Organizational Performance in Public Sector: Evidence Form KSA
INTRODUCTION Public sector organizations in the developing countries seek to introduce changes and improvements to enhance their level of performance. It is clear that these organizations are continuously looking for new ways and methods of development,...
The Mediating Role of Product Positioning Quality and Product Attractiveness Advantage
INTRODUCTION The level of competitiveness in today's business environment is highly competitive, therefore company's ability to make innovation become a fundamental instrument for company's strategic way to win the competition (Gunday, Ulusoy, Kilic,...
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