International Journal of Marketing Studies

Articles from Vol. 4, No. 6, 2012

Conceptual Insight into Generic Corporate Identity in the Banking Industry and a Semiotic Evidence of Its Presence in Professional Services Firms (PSFS)
AbstractPurpose of this paper: This paper aims to provide an insight into the dominant arguments in generic corporate identity literature - and offers evidence of the presence of generic corporate identity in professional services industry.Design/method/approach:...
Customer Satisfaction in the Mobile Telecom Industry in Bahrain: Antecedents and Consequences
AbstractThis study sheds some light on the importance and consequences of satisfaction in the competitive telecom industry in Bahrain. The factors related to payments and savings (such as offers, rents, charges) are the most significant in determining...
Evaluation of Retailers' vs Customers' Views on the Usage of Advertising as Communication Tool
AbstractThe basic objective of research paper is to understand the Communication mix strategies adopted by organized retail sector specially related with advertising as a communication tool, and to identify and analyze communication gap between the views...
Evaluation of the Consumers' Trust Effect on Viral Marketing Acceptance Based on the Technology Acceptance Model
AbstractIntegrating marketing principles with IT suggests new developed models for the marketing world such as viral marketing (VM). On the other hand, lots of prior studies have theoretically articulated and empirically examined the fact that trust...
Factors Affecting Palm Oil Price Based on Extremes Value Approach
AbstractThis study examines the dependence structure of extreme realization of growth rate between palm oil prices and factors affecting, which are soybean oil and crude oil prices. We employ the Bivariate Extreme Value methods for daily palm oil, soybean...
How Do Smaller Firms Select Foreign Markets?
AbstractThe purpose of this paper was to analyze the internationalization of small and medium-sized enterprises (SMEs) in relation to the international market selection (IMS). To accomplish this, an investigation of the primary factors influencing SMEs'...
Love for Luxury, Preference for Counterfeits -A Qualitative Study in Counterfeit Luxury Consumption in China
AbstractThe aim of this study is to deepen the understanding of luxury counterfeit consumption by using the theories of luxury. This study is an interpretative qualitative research in which the social and personal meanings of luxury counterfeit consumption...
Managerial Ability, Players' Cultural Diversity, and Sporting and Economic Performance in English Soccer
AbstractWe use a large homemade database on professional soccer in England to estimate the relevance of managerial ability on performance and the managerial skills in keeping up cultural diversity. The team manager faces a set of very complex tasks....
Marketing Manufacturer and Retailer House Brands: A Study of Shelf Space in Two Product Categories
AbstractThis article investigates shelf space allocation in the marketing of manufacturer brands (national brands) and retailer house brands (store brands) in the consumer packaged goods sector in a highly concentrated grocery retail environment. Of...
Motives, Expectations, Perceptions and Satisfaction of International Students Pursuing Private Higher Education in Singapore
AbstractAs education is an important sector in every national economy, it is arguable that higher education is a key area of interest of both public and private institutions. With globalization, the higher education sector is internationalized through...
Resource-Based Theory and Service-Dominant Logic: A New Combined Approach to Revisit the Strategies of Cultural Firms in the Global Era
AbstractThe aim of this article is to analyze cultural firms' evolution, in terms of strategic management, in a global era. As regards the methods, we propose a methodological approach based on the combination of Resource Based Theory and Service Dominant...
The Influence of Situational Variables on Brand Personality Choice
AbstractThe goal of this research is to investigate whether or not consumers select brands (and their brand personality) based on two important situational variables: social visibility and situational involvement. An experimental study was conducted...
The Moderating Effect of Subjective Norm on Cloud Computing Users' Perceived Risk and Usage Intention
AbstractThe high popularity and high demand of internet applications lead to faster development of cloud computing services that make network access become more convenient. However, using a new technology can cause users' perceived risk because they...
The Relationships among Tourist Novelty, Familiarity, Satisfaction, and Destination Loyalty: Beyond the Novelty-Familiarity Continuum
AbstractNovelty and familiarity play an important role in tourists' perceptions, and these have been regarded as contrasting concepts for a long time. However, recent cognitive science literature suggests that novelty and familiarity are separate concepts,...
The Use of Indicators for Unobservable Product Qualities: Inferences Based on Consumer Sorting
AbstractWe propose a method for measuring the conjectural errors that inexpert consumers make relative to experts in using observable product characteristics as surrogate indicators of a valued unobservable characteristic. Observations on the unobservable...
Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.