International Journal of Marketing Studies

Articles from Vol. 5, No. 1, February

Affective and Cognitive: Consumers Attitude toward Practicing Green (Reducing, Recycling & Reusing)
AbstractUnderstanding consumers' attitude toward practicing green behavior is vital for business as well as environmental reasons. The purpose of present study is to examine the green practicing concept (reducing, recycling and reusing) in an academic...
Analysis of Cement Market in Northern Nigeria
AbstractThis paper examines the nature of cement market in Northern Nigeria, describing in details its characteristic features. Information based on two field activities, first to the cement companies' and second to thirteen market centres which permitted...
A Three-Component Definition of Strategic Marketing
AbstractConceptual frameworks for "marketing" and "strategy" were developed with the aim of finding common grounds to form a social theory framework for strategic marketing. This was carried out by reviewing and distilling relevant contributions in the...
Consumers' Intention to Stay with a Brand: An Examination of Potential Precursors for Brand Switching
AbstractThis study addresses factors affecting consumers' intention to stay with a brand: in particular their cell phone brand. It aims to discover the extent to which consumers are influenced by age, satisfaction, brand commitment, the length of the...
Cultural Omnivores' Consumption: Strategic and Inclusively Exclusive
AbstractThis study explores cultural dispositions and consumption practices of cultural omnivores whose tastes align with those of high-status people in the U.S. Peterson and colleagues first identified the shiftin status markers from snobbish and highbrow...
Customer Relationship Management: A Key to Organisational Survival and Customer Loyalty in Ghana's Banking Industry
AbstractGhana's banking industry has witnessed stiffcompetition in the last decade thus accentuating the need for banks to consider various strategic options and programmes in order to survive and thrive. One of such programmes is Customer Relationship...
Dealer's Legitimate Power and Relationship Quality in Gaunxi Distribution Channel: A Social Rule System Theory Perspective
AbstractRelative to the volume of research into B2B channel power effects on relationship outcomes and relationship quality in gaunxi distribution channel, individual channel power effects have received much less attention than plodded channel powers....
Empirical Determinants of the Choice of Intermediaries by Selected Multinationals Operating in Nigeria's Food/Drinks Market
AbstractThis study examines in an empirical manner variables that producers tend to consider in order to determine the choice for a profitable business in the entire distributive process. This endeavor however poses a number of problems for the producers....
How Promotional Activities and Evaluative Factors Affect Destination Loyalty: Evidence from International Tourists of Vietnam
AbstractTourists' expectations regarding a given destination are affected to a certain extent by the destination's promotional activities. Although tourism destinations have promotional strategies that are put into effect with the goal of increasing...
M-Consumer Segmentation: M-Communication, M-Distribution, and M-Accessibility
AbstractThe purpose of this study was to examine the interrelationship among the m-consumers' personality traits, m-communication, m-distribution, and m-accessibility utilities, as well as their willingness to m-shop. This study found that m-communication...
Political Marketing: An Effective Strategy for Quality Leadership and Sustainable Democracy in Nigeria
AbstractDemocracy stands for the rule of law, mutual consultation in matters of governance and the safeguarding of human rights brought about through quality leadership. This philosophical view forms the political hallmark of any nation including Nigeria....
The Dimensions of Religion as Underpinning Constructs for Mass Media Social Marketing Campaigns: An Emerging Concept
AbstractThe purpose of this review is to consider the underlying concepts and related issues that have been proposed in the literature of the potential relationship to use the dimensions of religion as constructs for mass media social marketing campaigns....
The Extended Corporate Identity Mix
AbstractIncreasingly, industry practitioners now pursue corporate identity as a broad phenomenon spanning various business disciplines. However, very few works within corporate identity literature recognize this belief. As such it appears that literature...
Understanding the Consumption of Television Programming: Development and Validation of a Structural Model for Quality, Satisfaction and Audience Behaviour
AbstractWithin a nowadays context characterised by an increasing number of television channels and by a widely fragmentation of the audience, the study of television content from the consumer's perspective acquires special interest for managers of television...
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