International Journal of Marketing Studies

Articles from Vol. 4, No. 3, June

An Empirical Investigation of the Relationship between Organizational Culture and Customer Orientation: The Mediating Effect of Knowledge Management (an Empirical Study in the Household Appliance Industry in Iran)
AbstractCustomer orientation has emerged as a significant antecedent of organizational performance and it is presumed to contribute relating organization's members to customers as one of the main external forces of the organization's environment and...
An Exploration of Emotional Intelligence and Market Segmentation, Targeting and Positioning in Selected Central Business Districts in Nigeria
AbstractOrganizational politics, consumers' behaviors and buying process coupled with utter ignorance of the benefits derivable from the profound insight and knowledge of emotional intelligence to market segmentation, targeting, and positioning triggered...
Customer Satisfaction Modeling in Hotel Industry: A Case Study of Kish Island in Iran
AbstractPurpose- Hotel Industry is one of the most substantial factors for Tourism Industry. It could provide the necessary substructures for Tourism. Therefore the growth in Tourism industry depends on growth in Hotel industry. Hotel industry had a...
Dependence and Commitment: Main Determinants of Negotiation between Suppliers and Retailers
AbstractThe aim of this paper is to attest for the relationship between producers' and retailers' dependence and commitment and the conduct of integrative negotiation. Principal Component Analysis (PCA) is a multivariate analysis method part of a group...
Determination of Consumer Behaviour Amongst Millennials in Dermaceuticals (Skin Care Products)
AbstractPurpose: The chief purpose of the study is to analyze in depth the phenomena of consumer behaviour in buying skin care products amongst millennials in Delhi.Design/methodology: A questionnaire was developed and distributed to Delhi consumers...
Does Facebook Matter in Egyptian Graduate Environment? A Marketing Perspective
AbstractThe current study is exploratory, and it aims at uncovering the potential role of Facebook in Egyptian university environment. The research based on 127 questionnaires. It was found that; 42% of the respondents use Facebook for educational purpose;...
Marketing Strategy for Soybean Products: Familiarity Breeds Content
AbstractThe study used newly introduced soymilk product to explore the effects of familiarity, exposure and product information on product usage. The results showed that familiarity affected usage, exposure positively influenced usage decisions but product...
Marketing Strategy of Imported Beers before Liquor Liberalization
AbstractThese are the case study analysis of imported beer companies: the C.V.S Syndicate Company and the TIS Worldwide Marketing (1997) Company. The purpose of the study is to analyze marketing strategy and marketing mix of imported beers before liquor...
Market Segmentation and Customer Focus Strategies and Their Contribution towards Effective Value Chain Management
AbstractToday in this hyper-competitive business world, Each and every business entity is striving day and night to gain supremacy over others and few successfully obtained that destiny. Modern business is all about winning the stiffbattle of competition...
Service Quality of Night Markets in Taiwan
AbstractNight markets consist of contemporary societies strongly as a marketing style in Taiwan which is successful foodservice industry in spite of the limited space and remarkable crowding. Although the negative environment factors have been critiqued...
The Effect of Alternative Market Orientation Strategies on Firm Performance
AbstractResearch studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater & Narver, 1994; Tajeddini, 2010). In this study, we assess whether...
The Extent of Facebook Users' Interest in the Advertising Messages
AbstractSocial network websites are used by most people nowadays. Out of these websites, Facebook in particular is widely used in commercial promotion, specifically due to the high availability of its advertising messages.These advertising messages are...
The Value Proposition Concept in Marketing: How Customers Perceive the Value Delivered by Firms - A Study of Customer Perspectives on Supermarkets in Southampton in the United Kingdom
AbstractLoyal customers are the key factor of success in all organizations. They spend money, they recommend to others and they repeat buy from the same organization, as long as it delivers consistent value. Creating and delivering value where it is...
Using Social Marketing Principles to Describe Local Isfahan Managers' Attitude about Using New Energy Resources
AbstractObjective: Though rich in oil and gas, Iran, like many other countries in Middle East, increasingly recognizes the need to diversify energy sources, to ensure security of supplies and provide for more consistent energy costs. Renewable energies...
Wine and the Consumer Price-Perceived Quality Heuristics
AbstractDoes price have anything to do with Wine? The consumer price-perceived quality has always been used by consumers when they gauge the quality of a product or service. In this article, we develop three propositions which show how the consumer uses...
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