International Journal of Marketing Studies

Articles from Vol. 5, No. 5, October

Consumer Acceptance of Mobile Marketing: An Empirical Study on the Saudi Female
AbstractThis paper examines the factors that influence mobile marketing acceptance among female Saudi consumers. A survey was conducted using an electronic and self-administered questionnaire. A total of 300 questionnaires were distributed. The valid...
Cultural Influence on Perceptions of Advertising Creativity: A Cross-Cultural Comparison of U.S. and Korean Advertising Students
AbstractA successful international advertising campaign should be based on a reliable and valid assessment of cultural differences, such as attitudes, beliefs, motivations, and values, while avoiding aspects of culture that might lessen the impact of...
Factors Affecting University Student's Attitudes toward E-Commerce: Case of Mu'tah University
AbstractRegardless of the widespread use of Internet in Jordan, according to e-commerce users, it is still notably low. The present study attempts to determine the success factors in improving users' attitude towards e-commerce in Jordan with the help...
Factors Which Affecting Customer Satisfaction in the Garment Industry of Bangladesh
AbstractContentment of customer on goods and services of industries are conscientious as the most imperative feature heading towards the competitiveness and accomplishment in global business pursuit. Bangladesh is the largest manufacturer and exporter...
Influence of Product Types on Consumer's Attitude towards Online Shopping: An Empirical Study in the Indian Context
AbstractThe study empirically examined the product types of online shopping within a proposed model with respect to factors like personal internet awareness, product involvement, attitude and reason to shop online. Although prior research projects have...
Investigating Market Orientation-Business Performance Relationships in the Yogyakarta (Indonesia) Batik Family Firms
AbstractObjectives of the this study examines the empirical relationships between market orientation (MO) and family firms' performance and analyzes the effects of moderating variables (market turbulence and competitive intensity) on the relationships...
Long-Term Orientation, Perceived Consumer Effectiveness, and Environmentally Conscious Consumer Behavior: The Case of Turkey
AbstractThis paper analyzes the impact of long-term orientation and perceived consumer effectiveness on environmentally/ecologically conscious consumer behavior in the context of Turkey. Turkey is a collectivist, high-context culture of significant geo-political...
More Promoters and Less Detractors: Using Generalized Ordinal Logistic Regression to Identify Drivers of Customer Loyalty
AbstractMany business organizations measure customer loyalty by using a question suggested by Reichheld (2003) -"likelihood to recommend the company to friend or colleague (LTR, 0=extremely unlikely, 10=extremely likely)". The LTR question can determine...
Personality Traits of Service Providers and Customers' Perceptions of Service Quality: The Case of Air Cargo Services in the United Arab Emirates
AbstractThe debate of whether personality traits of service providers affect customers' perceptions of service quality has produced conflicting evidence. This paper examines this issue with an application in the air cargo industry in the UAE. We hypothesized...
Relationship between Word-of-Mouth Network and Behavioral Tendency-Preliminary Research for Local Downtown Activation
AbstractConsidering the conversational transmission of a specific topic in human circles as a word-of-mouth (WOM) network, we enumerate two hypotheses. First, the structure of a WOM network is strongly related to the network members' behavioral tendency...
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