International Journal of Marketing Studies

Articles from Vol. 6, No. 5, October

A Model of Green Consumption Behavior Constructed by the Theory of Planned Behavior
AbstractIn recent years, global warming has become a widespread well-publicized issue. As the general public have become aware of the importance of protecting the environment, consumers have started to evidence a marked preference for green products....
An Analysis of the Factors Affecting Online Purchasing Behavior of Pakistani Consumers
AbstractThe research reported in this thesis was on "An Analysis of the Factors Affecting Online Purchasing Behavior of Pakistani Consumers". Despite the abundance of literature on buying behavior of online consumers, very little of it focuses on developing...
Determining New Markets Using Analytic Hierarchy Process: Case Study in Güral Porcelain
AbstractThe aim of this study is to solve the problem of determining the most appropriate new market upon which Güral Porcelain, a Turkish ceramic company exporting to various countries, will invest within the scope of market development strategy. In...
Digital Strategies of Consumer Involvement and Innovation Dynamics: A Cross-Sector Explorative Study
AbstractThe study aims at exploring the collaborative dynamics between firms and consumers through Web tools. At present, there is limited empirical research aimed at investigating if and how the involvement of consumers in the implementation of open...
Fair-Value Accounting's Role in the Global Financial Crisis?: Lessons for the Future
AbstractThis paper debates how fair-value accounting (FVA) that were deeply affected by the global financial crisis. The global financial crisis started in advanced economies spreading to emerging markets and low-income countries. Thus, it has been affected...
Making Marketers Ethical: Background Variables for Sales Training Effectiveness
AbstractThough sales is a growing career within the marketing discipline, the effectiveness of sales ethics training is not keeping pace. Relatively scant attention has been paid to ethics training, and the current study seeks to correct this oversight...
Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect
AbstractThis research investigates that brand differentiation creating superior values can be achieved not only by adding meaningful attributes but also meaningless attributes, which is called "trivial attribute effect." Two studies provided empirical...
Mass Media Social Marketing Campaigns: A Practitioners Perspective
AbstractThis paper explores mass media social marketing practitioner perspectives of the intersect where the dimensions of religion taxonomy and mass media social marketing campaigns meet. Under an interpretive paradigm (Crotty, 1998), in-depth interviews...
Psychological Factors Affecting Media Consumption Motivation of Bicultural Arab/Australian Consumers: The Mediating Role of Acculturation
AbstractSocieties today are far from being homogeneous. The growing trend toward multiculturalism needs to be recognized and understood so that better communication programs can be planned and implemented by marketers. This study examines the effect...
The Effect of CSII on Armenian-Americans' Pre-Purchase Information-Search Tendencies
AbstractKey psychometric properties of the Consumer Susceptibility to Interpersonal Influence (CSII) scale (Bearden, Netemeyer and Teel 1989) are re-assessed in a sample chosen from the Armenian-American micro-culture in the U.S.. The scale is modified...
The Effects of Brand Credibility on Customer's WOM Communication: The Moderator Role of Brand Commitment: A Conceptual Paper
AbstractThe use of brand credibility by companies continues to be a popular method to support the brand commitment, and to encourage the customer to own more satisfaction and positive word of mouth communication about the brand. When the customers focus...
The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products
AbstractWith the rise of eco-awareness and innovation in recent years, companies have constantly sought to be the first to introduce new green-concept products to the market to gain a larger market share. However, it is unclear whether consumer awareness...
Which Factors Affect Most Buyers' Choices between Fuel and Electric Vehicles?
AbstractThe aim of the given research is to find out the factors besides of those based on price, which are affecting people's choices when acquiring a new greener vehicle. At first sight it might seem that the answers could be quite obvious: we can...
Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.